Home - Russia - Moscow - gorod Moskva - Advertising - Interactive reality show ‘Hitchhiking to Havana’

Interactive reality show ‘Hitchhiking to Havana’

August 2016
Description

Our task was to announce the release of the film "7 days in Havana" in social media and gain a following for the Havana Club Russia Facebook page.

Havana Club is a real Cuban rum. Rum from a country of pure emotions, а country where people can be happy and free. Without money and without shoes. This special view of the world, the spirit of freedom, of finding your own way — this spirit can best be expressed by Hitchhikers!

We decided to launch an online reality show on Facebook, "The Hitchhiker's Guide to Havana!" A show about six people who leave everything to go to Cuba.

Three teams traveled from Moscow to Cuba, hitchhiking, filming each day with a video camera. Each of the three teams had their own, individual route. Arriving at checkpoints, teams carried out assignments related to Havana Club rum, the film, and additional tasks from users. The victory went to the team could tell the most interesting story and could get the most likes on Facebook.

Interactive reality show ‘Hitchhiking to Havana’

August 2016
Description

Our task was to announce the release of the film "7 days in Havana" in social media and gain a following for the Havana Club Russia Facebook page.

Havana Club is a real Cuban rum. Rum from a country of pure emotions, а country where people can be happy and free. Without money and without shoes. This special view of the world, the spirit of freedom, of finding your own way — this spirit can best be expressed by Hitchhikers!

We decided to launch an online reality show on Facebook, "The Hitchhiker's Guide to Havana!" A show about six people who leave everything to go to Cuba.

Three teams traveled from Moscow to Cuba, hitchhiking, filming each day with a video camera. Each of the three teams had their own, individual route. Arriving at checkpoints, teams carried out assignments related to Havana Club rum, the film, and additional tasks from users. The victory went to the team could tell the most interesting story and could get the most likes on Facebook.

Work details
work
Client
Havana Club
place
Location
gorod Moskva
business
Industry of the client
Beverage
people
Audience
Business to Consumer
public
Geographic scope
International
settings
Service provided
Advertising
Looking for an agency providing that kind of service?Start a project

Works made by other agencies

Check the latest works made by other agencies
NUTS

NUTS

October 2014
October 2014

NUTS

McCann-Erickson Russia, based at район Хорошёво-Мнёвники, Russian Federation has been asked to develop NUTS for their brand Lotus CarsProduct: Lotus Cars in 2012. This customer case is known in the marketing & communication market for Commercials Archive, Cars, Outdoor, Lotus Cars Adverts.

Advertising
PINOT NOIR

PINOT NOIR

November 2014
November 2014

PINOT NOIR

Cheil Communications, based at Тверской район, Russian Federation has been asked to develop PINOT NOIR for their brand Grand Cru Wine RestaurantProduct: Restaurant in 2007. This customer case is known in the marketing & communication market for Commercials Archive, Bars, Wine, Outdoor, Grand Cru Wine Restaurant Adverts, Champagne, Restaurants, Pubs.

Advertising
TRANSFORMERS

TRANSFORMERS

November 2014
November 2014

TRANSFORMERS

The campaign TRANSFORMERS is a Sony PlaystationProduct: Ps3 advert, born from the union between BBDO Russia Group (based at Даниловский район, Russian Federation) and Sony Corporation in 2011. This customer case is known in the marketing & communication market for Print, Commercials Archive, Video Games/Consoles, Sony Playstation Adverts.

Advertising
Wolves

Wolves

November 2014
November 2014

Wolves

The campaign Wolves is a VolkswagenProduct: Volkswagen Tiguan advert, born from the union between APCO Moscow (based at Тверской район, Russian Federation) and Volkswagen Group in 2014. This customer case is known in the marketing & communication market for Print, Commercials Archive, Automotive, Volkswagen Adverts, Cars, SUV, Four Wheel Drive.

Advertising
Old Woman

Old Woman

November 2014
November 2014

Old Woman

The campaign Old Woman is a SamsungProduct: Samsung L730 advert, born from the union between Cheil Communications (based at Тверской район, Russian Federation) and Samsung Group in 2008. This campaign is known in the marketing & communication market for Commercials Archive, Online, Samsung Adverts, Photo, Video Cameras, Accessories.

Advertising

Let us guide you to the best agency

From web design to advertising campaigns, we guide you to the right agency fitting your needs and budget. Then, compare and hire the one that’s right for you.

I need an agency

100% free. Fees are charged to agencies interested in your project.