Advertising for Havana Club: 'Interactive reality show ‘Hitchhiking to Havana’'

Home - Russia - Moscow - gorod Moskva - Advertising - Interactive reality show ‘Hitchhiking to Havana’

Learn more about this example of Advertising

Industry of the client: Beverage
Service provided: Advertising
Audience: Business to Consumer
Geographic scope: International
Tags: Case study, case, Facebook, video production, Production, Online, Video, Online Video, SMM, Social Media, commercial, russian, russia, alcohol, havana club, travel, Advertising

Our task was to announce the release of the film "7 days in Havana" in social media and gain a following for the Havana Club Russia Facebook page.

Havana Club is a real Cuban rum. Rum from a country of pure emotions, а country where people can be happy and free. Without money and without shoes. This special view of the world, the spirit of freedom, of finding your own way — this spirit can best be expressed by Hitchhikers!

We decided to launch an online reality show on Facebook, "The Hitchhiker's Guide to Havana!" A show about six people who leave everything to go to Cuba.

Three teams traveled from Moscow to Cuba, hitchhiking, filming each day with a video camera. Each of the three teams had their own, individual route. Arriving at checkpoints, teams carried out assignments related to Havana Club rum, the film, and additional tasks from users. The victory went to the team could tell the most interesting story and could get the most likes on Facebook.

Other ideas of Advertising

ImageTitleServicesTags
STAR SATURDAY

STAR SATURDAY

Advertisingbusiness advertising, tv ads, advertising, marketing campaign, magazine ads
Beverage
Commercials Archive
Beers and Ciders
Outdoor
Heineken Adverts
TONGUE

TONGUE

Advertisingtv ads, marketing campaign, advertising, business advertising, magazine ads
Beverage
Commercials Archive
Beers and Ciders
Outdoor
La Zaragozana Adverts
SOLAR SYSTEM

SOLAR SYSTEM

Advertisingtv ads, marketing campaign, magazine ads, business advertising, advertising
Beverage
Print
Commercials Archive
Pharmaceutical Products
Skin Care
Health
Hawaiian Tropic Adverts
The Cuba Tour ad campaign

The Cuba Tour ad campaign

Advertisingmarketing campaign, advertising, business advertising, tv ads, magazine ads
Beverage
moscow
Production
Video
case
Case study
commercial
russian advertising
russian
russia
Facebook
Social Media
digital
SMM
tv series
Advertising
SPANISHER THAN THIS

SPANISHER THAN THIS

Advertisingadvertising, marketing campaign, tv ads, magazine ads, business advertising
Beverage
Print
Commercials Archive
Wine
Champagne
Co Adverts
Fodnberg

You need something similar?

Post a project in minutes and we'll introduce you to the right agencies to help you build something ever more amazing.

Start similar project100% free, no obligation