Interactive reality show ‘Hitchhiking to Havana’

Advertising

Havana Club

Home - Russia - Moscow - gorod Moskva - Advertising - Interactive reality show ‘Hitchhiking to Havana’

Our task was to announce the release of the film "7 days in Havana" in social media and gain a following for the Havana Club Russia Facebook page.

Havana Club is a real Cuban rum. Rum from a country of pure emotions, а country where people can be happy and free. Without money and without shoes. This special view of the world, the spirit of freedom, of finding your own way — this spirit can best be expressed by Hitchhikers!

We decided to launch an online reality show on Facebook, "The Hitchhiker's Guide to Havana!" A show about six people who leave everything to go to Cuba.

Three teams traveled from Moscow to Cuba, hitchhiking, filming each day with a video camera. Each of the three teams had their own, individual route. Arriving at checkpoints, teams carried out assignments related to Havana Club rum, the film, and additional tasks from users. The victory went to the team could tell the most interesting story and could get the most likes on Facebook.

Client: Havana Club
Location: gorod Moskva
Industry of the client: Beverage
Audience: Business to Consumer
Geographic scope: International
Service provided: Advertising

Works made by other agencies

ImageTitleServicesTags
Redd's new style. Even more attractive

Redd's new style. Even more attractive

Advertisingmarketing campaign, magazine ads, tv ads, business advertising, advertising
Beverage
BOMB

BOMB

Advertisingadvertising, marketing campaign, business advertising, magazine ads, tv ads
Beverage
SMOKING CALENDAR

SMOKING CALENDAR

Advertisingmarketing campaign, business advertising, magazine ads, advertising, tv ads
Beverage
Добротное. Слово купца!

Добротное. Слово купца!

Advertisingadvertising, magazine ads, tv ads, marketing campaign, business advertising
Beverage
WC

WC

Advertisingmagazine ads, advertising, tv ads, marketing campaign, business advertising
Beverage

You need something similar?

Post a project in minutes and we'll introduce you to the right agencies to help you build something ever more amazing.

Start similar project100% free, no obligation