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2 OPPO Product LaunchesAugust 2016
2 OPPO Product Launches
OPPO was launching two new products back-to-back and needed TVCs, print, and billboard ads that were relevant to Myanmar audiences, while using current brand ambassadors, and leveraging their sponsorship of Myanmar’s Got Talent. Competitors Samsung and Huawei had been in market longer and had dominant positions.
We created the stories around the personalities and backgrounds of Myo Gyi and Ni Ni Khin Zaw. Each story had a feeling of aspiration and reaching for one’s dreams that is very relevant to Myanmar, but the production quality and art direction were higher than typical Myanmar TVCs.
Where most ads focused on features like megapixels, ours told stories about the confidence people can get from taking beautiful selfies.
The client was very pleased with both the stories and the high-production quality we were able to deliver on a tight deadline, While phone sales usually see a rainy season slump, the A37 saw strong growth and beat projections. The anticipated F1s release is also expected to exceed sales forecasts and our agency has been asked to create a fully integrated advertising strategy for its launch.
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