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Integrated Advertising Campaign

June 2016
Integrated Advertising Campaign
Description

Wetpaint was awarded the Huawei Device launch to market campaign when they entered into South Africa in 2011. From the initial launch event to the retailers, media and networks, to the marketing campaign to the consumer, Wetpaint was part and parcel of all elements to launch the brand.  For 3 years Wetpaint assisted in the development of the brand into South Africa. The following services were utilised:

Strategy

Media Planning & Buying

Creative

Production

Events

Digital

Management & reporting

Integrated Advertising Campaign

June 2016
Description

Wetpaint was awarded the Huawei Device launch to market campaign when they entered into South Africa in 2011. From the initial launch event to the retailers, media and networks, to the marketing campaign to the consumer, Wetpaint was part and parcel of all elements to launch the brand.  For 3 years Wetpaint assisted in the development of the brand into South Africa. The following services were utilised:

Strategy

Media Planning & Buying

Creative

Production

Events

Digital

Management & reporting

Work details
work
Client
Huawei
place
Location
City of Johannesburg Metropolitan Municipality
business
Industry of the client
Consumer Electronics
people
Audience
B2B and B2C
public
Geographic scope
National
settings
Service provided
Advertising
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