ClientRussian Ministry of Health
Industry of the clientBanking & Financials
Works made by other agencies
Check the latest works made by other agencies
Magic Box, based at район Арбат, Russian Federation has been asked to develop Couple for their brand Ростелеком in 2008. This customer case is known in the marketing & communication market for Print, Commercials Archive, Consumer, Public services, Telecommunications Services, Ростелеком Adverts.
HAPPY FARMERNovember 2014
OMD Russia, based at Войковский район, Russian Federation has been asked by Frito-Lay to develop HAPPY FARMER for their brand LaysProduct: Lays in 2009. This customer case is known in the marketing & communication market for Commercials Archive, Promo, Chips, Lays Adverts.
Cheil Communications, based at Тверской район, Russian Federation has been asked to develop Robot for their brand CitiusProduct: Citius Travel Solutions in 2012. This customer case is known in the marketing & communication market for Print, Commercials Archive, Travel Agencies, Tour Operators, Travel Services, Citius Adverts.
General Line!, based at Октябрьский район, Russian Federation has been asked to develop Infográfico for their brand Downtown FilmesProduct: Downtown Filmes in 2013. This campaign is known in the marketing & communication market for Print, Commercials Archive, Other, Culture, Leisure, Sport, Downtown Filmes Adverts.
Homaphone 2010August 2016
To increase customer loyalty and to increase Tele2 brand presence on the Internet.Brand positioning:
Tele2 — offers lowest price rates on Russian market, so you can talk endlessly.Solution:
For the cheapest tariffs of Tele2 and infinitely long conversations you need a special phone, which could never be discharged. For example, in a hamster-powered phone — Homaphone.Due to the provocative idea of thehamster-powered this advertising campaign got a viral spread. During the teaser phase Homaphone aroused great interest: many of its perceived seriously about it, Tv-news reports, posts in social networks. Some even took Homaphone for new development of Skolkovo (Russian Goverment Center of New Technologies Research and Commercialization). After the launch of the site it became clear that hamsters are still free, and Homaphone is — just an advertising campaign of Tele2, a parody of Russian technology and a «fashion to modernization». The site also revealed a link between the main advantage of Homaphone it’s «infinite battery» and the cheapest tariffs of Tele2.
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