iCrossing UK Client TestimonialJanuary 2015
Industry of the clientOthers
AudienceBusiness to Business
Service providedDigital Strategy
Works made by other agencies
Check the latest works made by other agencies
Digital MarketingJune 2016
Cultural Training Asia is a consultancy operating in Singapore. KnowThyBrand created their Digital Media strategy, including Social Media, Content Marketing and Email Marketing, and worked on its implementation. We also trained their new Social Media Manager.
Review from the client:
Cultural Training Asia was Giulia’s client and she helped us with our marketing and social media strategy. Thanks to her strategic thinking and in-depth knowledge of marketing and in particular branding she was an invaluable member in our team. She always wanted to have the best outcomes and was very creative to achieve these even when she had to work under budget constraints. I highly recommend Giulia for her branding, marketing and social media expertise, strategic thinking, professionalism as well as for her positive attitude and sense of humour.ZSUZSANNA TUNGLI FOUNDER OF CULTURAL TRAINING ASIA AND DEVELOPING GLOBAL LEADERS ASIA.
Enhancing the customer experience for Ascot RacesMay 2018
Enhancing the customer experience for Ascot Races
Acquiring customer data has always been a challenge for Ascot Racecourse due to the fact that tickets are often purchased as part of a group booking, meaning that on average they only capture information on 1 in 6 event attendees.
Rawnet’s brief was to provide race-goers with an essential reason to engage personally with Ascot Racecourse, ensuring customers' data was retained for future marketing opportunities while providing visitors with a meaningful reward for parting with their personal details.
We were approached by Cornerhouse, a voluntary agency offering guidance and support for under 19’s to create a print campaign that would raise awareness of self-harm amongst young people. The campaign was to be a means of support for anyone stuck in the cycle of self harm, with the provision for an alternate, healthy outlet. It was our aim to focus on positivity and stray away from past self-harm campaigns, which, as research showed, often reinforced stereotypes and had a negative impact on the audience.
We developed the #MyOutlet campaign as a focus to promote new, creative and healthy platforms for young people to express their frustration without using self harm and to help them breakaway from any negative feelings they are holding onto. By creating the hashtag we have built a space for young adults to understand the coping mechanisms used by others and relate to those dealing with similar problems. We want to encourage young individuals to adopt their own positive outlet and talk about how it helps. The campaign is currently ongoing with huge support from charity and health organisations.
Umbrella Health BirminghamApril 2018
Umbrella Health Birmingham
Umbrella Health is an NHS sexual health initiative from University Hospitals Birmingham. They are are committed to providing free and confidential sexual health care across Birmingham and Solihull via specialist clinics, pharmacies and online.
Throughout 2017, we continued our successful partnership with Umbrella Health to deliver a schedule of awareness campaigns. So far this year, we have managed three campaigns focused around chlamydia testing which have attracted fantastic results.
Launch of a new businessMarch 2018
Launch of a new business
Working closely with our client we have delivered an overarching marketing and digital strategy for the launch of this e-business. From the initial brand scoping through to the digital launch in February 2018, we have built their website, advised on PR, created social media campaigns and overseen packaging design. We are now integrated into their business and continue to have a rewarding, busy and fantastic relationship.
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