Branding for The Norwegian Seafood Counsel: 'ICEFRESH'

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Industry of the client: Food
Service provided: Branding
Audience: Business to Consumer
Geographic scope: International
Tags: launch, positioning, strategy, Branding, Seafood, icefresh, salmon

ICEFRESH had the game-changing vision of making the highest quality ocean fresh fish from Norway available to everyone, everywhere, every day. A new brand, 6 years in the making, ICEFRESH invited us to create their global brand launch strategy in Shanghai. Utilising our ‘brand driver’ branding methodology we developed the ‘Hungry for Fresh?’ brand platform that provides the structure and the compass for ICEFRESH to navigate and stay on course with the brand launch and beyond in Shanghai.

Other ideas of Branding

ImageTitleServicesTags
ICEFRESH

ICEFRESH

Branding & Positioningonline advertising manager, online Advertising specialist, advertising agency, online Advertising agency, online Advertising company
Food
launch
positioning
strategy
Branding
Seafood
icefresh
salmon

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