The Norwegian Seafood Counsel

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ICEFRESH had the game-changing vision of making the highest quality ocean fresh fish from Norway available to everyone, everywhere, every day. A new brand, 6 years in the making, ICEFRESH invited us to create their global brand launch strategy in Shanghai. Utilising our ‘brand driver’ branding methodology we developed the ‘Hungry for Fresh?’ brand platform that provides the structure and the compass for ICEFRESH to navigate and stay on course with the brand launch and beyond in Shanghai.

Client: The Norwegian Seafood Counsel
Location: Shanghai
Industry of the client: Food
Audience: Business to Consumer
Geographic scope: International
Service provided: Branding

Works made by other agencies

Marketing for a Fresh Food Brand

Marketing for a Fresh Food Brand

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