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I love my Sirena

July 2016
I love my Sirena
Description

We think Sirena is far and away the tastiest (and best looking) tuna brand on the market. A brand people love. ‘I love my Sirena’ became the platform to celebrate this loyal love of delicious Italian style tuna.

How we engage

Advertising + Packaging + Digital + Design

Through advertising campaigns, digital development, outdoor, competitions, packaging, new product designs and branding. The work we’ve produced has spanned across brand campaigns to product extensions and innovations.

I love my Sirena

July 2016
Description

We think Sirena is far and away the tastiest (and best looking) tuna brand on the market. A brand people love. ‘I love my Sirena’ became the platform to celebrate this loyal love of delicious Italian style tuna.

How we engage

Advertising + Packaging + Digital + Design

Through advertising campaigns, digital development, outdoor, competitions, packaging, new product designs and branding. The work we’ve produced has spanned across brand campaigns to product extensions and innovations.

Work details
work
Client
Sirena
place
Location
Victoria
business
Industry of the client
Food
people
Audience
Business to Consumer
public
Geographic scope
National
settings
Service provided
Branding
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Yousli. Make your day

Yousli. Make your day

July 2016
July 2016

Yousli. Make your day

We created a muesli brand (name and all) from the ground up. All from the brand platform of ‘Feel good food’ – welcome to Yousli, the makers of whole food muesli. Taste some of their delectable handmade muesli today and get ready to make your day.

HOW WE ENGAGE

Brand Strategy + Brand Naming  + Positioning + Brand Story + Brand Mark + Advertising + Digital + Design

What happened next? As well as the online store, Yousli now has a strong wholesale and retail offering; selling through leading cafes, health food stores, boutique supermarkets and international resorts. Yousli is smiling bright through SEO & SEM, Social Media, EDM’s, Food Festivals and our muesli delivery bicycles (or fleet vehicles as we call them) are out on the streets.

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Branding & Positioning

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