HOT DOGNovember 2014
Industry of the clientClothing & Accessories
Works made by other agencies
Check the latest works made by other agencies
Backyard, 1November 2014
APCO Moscow, based at Тверской район, Russian Federation has been asked by Volkswagen Group to develop Backyard, 1 for their brand Volkswagen in 2013. This campaign is known in the marketing & communication market for Print, Commercials Archive, Cars, Automotive, Volkswagen Adverts.
0 CALORIENovember 2014
BBDO Russia Group, based at Даниловский район, Russian Federation has been asked by Cinnabon, Inc. to develop 0 CALORIE for their brand CinnabonProduct: Cinnabon Cafe in 2013. This campaign is known in the marketing & communication market for Commercials Archive, Promo, Cafe, Cinnabon Adverts, Retail (Incl. Restaurants).
Zerkalochka for PanasonicAugust 2016
Zerkalochka for Panasonic
1. to attract a wider range of photography enthusiasts to Lumix products.
2. to boost the brand’s position as a leader on the non-DSLR cameras market.
To present the Lumix GF3 camera advantages:
- light and compact
- perfect picture quality that can be compared to that of DSLR-cameras
- touch display
The Lumix GF3 stands out even among DSLR-cameras. But what could we use the heavyweight DSLR-cameras for? We could use them for muscle training!
To launch a viral advertising campaign featuring a fitness club that uses DSLR cameras as dumbbells. We use viral promotion techniques.
Aleksey Sukhous started his own fitness club ‘Zerkalochka’ where people train with the help of DSLR-dumbbells. The cameras are not only heavy but also, according to Sukhous, have a ‘photoincapsulating’ effect which means they transfer the energy from the cameras to the body.
Aleksey managed to attract a lot of attention to his project and obtained a lot of followers.
The last stage of the campaign was a video where Aleksey explained why DSLR-cameras are only suitable for fitness trainings and that the light camera that makes good quality pictures is actually Lumix GF3.
The campaign Sunburn is a Kentucky Fried Chicken/KFCProduct: KFC advert, born from the union between McCann-Erickson Russia (based at район Хорошёво-Мнёвники, Russian Federation) and Yum! Brands, Inc. in 2011. This campaign is known in the marketing & communication market for Print, Commercials Archive, Food, Fast food, Kentucky Fried Chicken/KFC Adverts.
Winston ChurchillNovember 2014
OutOfTheBox, based at район Арбат, Russian Federation has been asked to develop Winston Churchill for their brand The Habitat ClubProduct: The Habitat Club in 2010. This customer case is known in the marketing & communication market for Print, Commercials Archive, Culture, Leisure, Sport, The Habitat Club Adverts.
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