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Heineken RFID

August 2016
Description

We are the first Russian agency that used the innovational RFID technology.  Read Keds' team with bePROACTIVE, Action и Heineken throwed a real digital-party. Personal RFID-marks bracelets allowed all the participants were in two realities at the same time: they were online and offline.

Heineken RFID

August 2016
Description

We are the first Russian agency that used the innovational RFID technology.  Read Keds' team with bePROACTIVE, Action и Heineken throwed a real digital-party. Personal RFID-marks bracelets allowed all the participants were in two realities at the same time: they were online and offline.

Work details
work
Client
Heineken
place
Location
gorod Moskva
business
Industry of the client
Beverage
people
Audience
Business to Consumer
public
Geographic scope
International
settings
Service provided
Advertising
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