Advertising for Heineken: 'Heineken RFID'

Home - Russia - Moscow - gorod Moskva - Advertising - Heineken RFID

Learn more about this example of Advertising

Industry of the client: Beverage
Service provided: Advertising
Audience: Business to Consumer
Geographic scope: International
Tags: russian agency, Creative, russian, russia, innovation, Video, video case, case, Case study, SMM, Social Media, Interactive, campaign, Advertising, online promo, Online, online event, digital event, doh, digital out of home, Event, technologies, rfid

We are the first Russian agency that used the innovational RFID technology.  Read Keds' team with bePROACTIVE, Action и Heineken throwed a real digital-party. Personal RFID-marks bracelets allowed all the participants were in two realities at the same time: they were online and offline.

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