Advertising for Heineken: 'Heineken RFID'

Home - Russia - Moscow - gorod Moskva - Moscow - Heineken RFID

Learn more about this example of Advertising

Industry of the client: Beverage
Service provided: Advertising
Audience: Business to Consumer
Geographic scope: International
Tags: rfid, technologies, Event, digital out of home, doh, digital event, online event, Online, online promo, Advertising, campaign, Interactive, Social Media, SMM, Case study, case, video case, Video, innovation, russia, russian, Creative, russian agency

We are the first Russian agency that used the innovational RFID technology.  Read Keds' team with bePROACTIVE, Action и Heineken throwed a real digital-party. Personal RFID-marks bracelets allowed all the participants were in two realities at the same time: they were online and offline.

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