HAYDEN CHRISTENSEN)November 2014
Industry of the clientClothing & Accessories
Works made by other agencies
Check the latest works made by other agencies
DRUNK DRIVERNovember 2014
APCO Moscow, based at Тверской район, Russian Federation has been asked to develop DRUNK DRIVER for their brand Xxl-taxi in 2008. This customer case is known in the marketing & communication market for Print, Commercials Archive, Taxi, Xxl-taxi Adverts.
APCO Moscow, based at Тверской район, Russian Federation has been asked by William Wrigley Jr. Company to develop ROMEO for their brand EclipseProduct: Eclipse Chewing Gum in 2008. This campaign is known in the marketing & communication market for Print, Commercials Archive, Chewing-Gum, Eclipse Adverts.
RECEIPT STORIESNovember 2014
McCann-Erickson Russia, based at район Хорошёво-Мнёвники, Russian Federation has been asked by BookXcess Sdn. Bhd. to develop RECEIPT STORIES for their brand BookXcessProduct: Books in 2010. This customer case is known in the marketing & communication market for Commercials Archive, Promo, Books, BookXcess Adverts.
Samsung DuosNovember 2014
Cheil Communications, based at Тверской район, Russian Federation has been asked by Samsung Group to develop Samsung Duos for their brand SamsungProduct: Samsung Duos in 2007. This campaign is known in the marketing & communication market for Print, Commercials Archive, Home electronics, Accessories, Samsung Adverts, Home Appliances, Cell phones, Smartphones.
JU - brandingMarch 2018
JU - branding
JAMI is one of the top Russian digital communication groups. JAMI data strategists every week used to present new best digital ad cases on internal all agency meeting called Digital Update. Aiming to expand beyond agency and become sound product for client’s marketing teams and important contributor to JAMI image, it was decided to launch Update 2.0, including workshops every 2 weeks opened for all market specialists and public telegram channel sharing updates every day. Tigers Moscow were invited to rebrand Digital Update through the lens of distinctive positioning, naming and identity.
TM proposed to bring into the spotlight product essence, which is all about the process of constant update of the most tangible data from the world of communication, digital, technologies and strongly link brand with master brandin order to increase positive impact on JAMI image.
We also dove into the meaning of what updating process means. Great metaphor came from famous Japan Zen buddhism koan which told the story of Nan-in, Zen master and his guest, who wondered what Zen is. Making long story short the wizard showed that only by emptying your cup
of tea you can fill it with new tea and update your knowledge. Following Zen motto ‘Empty you cup’ we formulated brand strategy and identity. Identity also is rooted in master brand’s style constants, such as ‘glitch’ effect.
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