Works made by other agencies
Check the latest works made by other agencies
LBL Communication Group, based at Пресненский район, Russian Federation has been asked to develop Office for their brand Nutrition House Product: Nutrition House in 2013. This campaign is known in the marketing & communication market for Print, Commercials Archive, Health, Beauty, Vitamins, Diet Complements, Nutrition House Adverts.
THE IMMORTAL COLLECTIONOctober 2014
THE IMMORTAL COLLECTION
BBDO Russia Group, based at Даниловский район, Russian Federation has been asked to develop THE IMMORTAL COLLECTION for their brand SekundaProduct: Sekunda Glue in 2012. This customer case is known in the marketing & communication market for Print, Commercials Archive, Paints, Paint Brushes, Adhesives, Sekunda Adverts.
Birthday HappyNovember 2014
APCO Moscow, based at Тверской район, Russian Federation has been asked by Bayer AG to develop Birthday Happy for their brand Alka-SeltzerProduct: Alka-seltzer Tablets in 2013. This customer case is known in the marketing & communication market for Print, Commercials Archive, Pharmaceutical, OTC Medicines (Pain Relievers, Cold, Flu), Alka-Seltzer Adverts.
Alfred - brandingMarch 2018
Alfred - branding
New startup with disruptive business model built on deep insight ‘local Russian car services — are pain which no one wants to experience’. Alfred is a friendly messenger service that takes all the stress from communication with car services on itself. Just PM Alf in messenger, he will come and take your car to the best car service, will check everything for you, and once the car is ready Alfred will bring it back. For Tigers Moscow team it was the first case to test its new methodology: strategic-creative pairs, user generated branding and minimum viable guidelines. Together with client we defined our TA’s key barrier — absence of trust and no formulated need in service. Our main objective was to define the category service is related to. We decided to endow new category with easy-to-understand markers from contiguous categories — ‘car service’ and ‘concierge service’.
This is how positioning ‘first car concierge service’ has appeared. Next key step in our strategy was to understand how to take advantage from the experience brand gives from the very first relation — which
is the most valuable experience for the startup. We decided to create client-centric platform with personification and developed name ‘Alfred’ and personalized brand platform.
Startup has successfully passed two rounds of funding. Among Alfred’s investors there are some of the biggest Russian companies.
SCP, MVG and UGB Tigers methodology was successfully tested and implemented for further projects.
As part of MVG process basing on feedback from the market we have updated several times brand platform and visual guidelines to make brand even more appealing.
Y&R Moscow, based at Пресненский район, Russian Federation has been asked to develop Kids for their brand Yota in 2014. This customer case is known in the marketing & communication market for Print, Commercials Archive, Electronics, Technology, Yota Adverts, Internet Service Providers.
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