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Granyon partner with Creative Mornings Cph

June 2016
Granyon partner with Creative Mornings Cph
Description

We are proud to sponsor Creative Morning Cph. And help make it possible for them to create great monthly events.

We do it because we share their passion for creative thinking. And to meet great and interesting people each month.

Granyon partner with Creative Mornings Cph

June 2016
Description

We are proud to sponsor Creative Morning Cph. And help make it possible for them to create great monthly events.

We do it because we share their passion for creative thinking. And to meet great and interesting people each month.

Work details
work
Client
CM Cph
place
Location
København
business
Industry of the client
Non-profit
people
Audience
Business to Consumer
public
Geographic scope
National
settings
Service provided
Web Design
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Realdania website

Realdania website

September 2016
September 2016

Realdania website

 

Realdania is a philanthropic organisation that supports projects in the built environment with the aim of enhancing life quality. By improving the physical framework of people’s everyday lives, Realdania also seeks to solve some of the issues facing society today. The organisation is involved in homes and buildings and the spaces in-between, in cities and in towns – often in collaboration with other actors such as local authorities, businesses, associations and foundations. This site had the purpose to create awareness around one of their international conferences

Website Creation
Digital strategy and brand platform development

Digital strategy and brand platform development

February 2017
February 2017

Digital strategy and brand platform development

CLOSETS TO THE FISH, THE CUSTOMER, AND THE CONSUMER

Royal Greenland’s new platform invites the professional kitchen to join them on the trip from sea to table, and get inspired to put fish on the menu.

From catch to consumer
You might know Royal Greenland from the shrimps you can buy at the supermarket. But maybe you don’t know that Royal Greenland is one of the only fish producers that is completely vertically integrated. This means that Royal Greenland has been taking loving care of your shrimp all the way from the sea, to the processing, to the packaging and finally to your table. For this reason, sustainability and quality is superior. This, of course, does not only refer to the shrimp, but also to the many other fish and seafood products that Royal Greenland produces.

Royal Greenland invited us to come onboard to tell this story, with help from a new digital platform.

Fish communication to more audiences
There were two sides to the project. On one side, we had to tell the story of the brand, the distributors, the cooperation partners and the purchasers. An audience that does not necessarily have a hands-on approach to the final product, but which is interested in years, reports and the tale of Royal Greenland.
 
On the other side, the site needed to inspire any chef to put more fish on the menu. But when it comes to the professional kitchen, there are almost as many chefs as there is fish in the sea. Therefore, the site needs to inspire both the cafeteria manager who makes purchases for a big cafeteria, and the à la carte chef, who with careful precision places the white fish as the crowning achievement.
 
From corporate information to culinary inspiration
To include both audiences and put the spotlight on the brand, we made the design with Royal Greenland’s marine universe in mind.
 
Big, gorgeous welcoming pictures of food dominate the site and make it smell like fish in a good way. As a user, you can almost hear the waves roaring and taste the salt in the air when you visit the site. At the same time, the products are in focus, when the professional chefs are invited to dive into an ocean of inviting recipes and great tips.
 

Digital Strategy
Content Strategy
Website Creation
Digital strategy and brand platform development

Digital strategy and brand platform development

February 2017
February 2017

Digital strategy and brand platform development

CLOSETS TO THE FISH, THE CUSTOMER, AND THE CONSUMER

Royal Greenland’s new platform invites the professional kitchen to join them on the trip from sea to table, and get inspired to put fish on the menu.

From catch to consumer
You might know Royal Greenland from the shrimps you can buy at the supermarket. But maybe you don’t know that Royal Greenland is one of the only fish producers that is completely vertically integrated. This means that Royal Greenland has been taking loving care of your shrimp all the way from the sea, to the processing, to the packaging and finally to your table. For this reason, sustainability and quality is superior. This, of course, does not only refer to the shrimp, but also to the many other fish and seafood products that Royal Greenland produces.

Royal Greenland invited us to come onboard to tell this story, with help from a new digital platform.

Fish communication to more audiences
There were two sides to the project. On one side, we had to tell the story of the brand, the distributors, the cooperation partners and the purchasers. An audience that does not necessarily have a hands-on approach to the final product, but which is interested in years, reports and the tale of Royal Greenland.
 
On the other side, the site needed to inspire any chef to put more fish on the menu. But when it comes to the professional kitchen, there are almost as many chefs as there is fish in the sea. Therefore, the site needs to inspire both the cafeteria manager who makes purchases for a big cafeteria, and the à la carte chef, who with careful precision places the white fish as the crowning achievement.
 
From corporate information to culinary inspiration
To include both audiences and put the spotlight on the brand, we made the design with Royal Greenland’s marine universe in mind.
 
Big, gorgeous welcoming pictures of food dominate the site and make it smell like fish in a good way. As a user, you can almost hear the waves roaring and taste the salt in the air when you visit the site. At the same time, the products are in focus, when the professional chefs are invited to dive into an ocean of inviting recipes and great tips.
 

Digital Strategy
Content Strategy
Website Creation
Business development for leading energy company

Business development for leading energy company

February 2017
February 2017

Business development for leading energy company

Every day, Vestas' wind turbines generate sustainable energy for customers across the globe. We have helped Vestas create sustainable digital solutions that differentiate the company from its competition and elevate its business to new heights.

Digital Strategy
Innovation
Website Creation
Loyalty-creating concept for dairy giant

Loyalty-creating concept for dairy giant

February 2017
February 2017

Loyalty-creating concept for dairy giant

Karolines Køkken launches a new digital chapter in the brand’s long history with the loyalty club, Karolines Madklub.

Karoline becomes a digital lady
The year was 1962, the fondue sets were bubbling and the desserts were encased in gelatin. It’s been a long time since Karolines Køkken’s first book was introduced. Since then, Karoline’s Køkken has served a steady stream of recipe inspiration to Danes, whose food-loving hearts beat even stronger today for the red-and-white-checked brand.

In collaboration with Hjaltelin Stahl, we have now helped Karoline step into more digital clothes and launch Karolines Madklub: an evolution of the popular recipe universe, giving the Danes more of what they love.

Personalized services: a real treat for the taste buds
Karolines Køkken already offers an extensive recipe universe on arla.dk, so therefore there was no need to increase the amount of inspiration, only the need to reduce the stress of hunting for recipes. Starting with that point, Karolines Madklub uses three new digital services to offer a helping hand with cooking. When it comes to pampering just your taste buds, the new Madklub requires a login so that Arla can constantly learn and adapt the content to your liking.

Family favorites for the whole week
Min Madplan is built with the knowledge that the most stressful part of the daily grind isn’t the actual cooking of the meals, but the planning of it. Therefore, visitors to Karolines Køkken’s website can subscribe to meal planning. With Min Madplan, Karolines Madklub offers a further development of meal planning, so that you don’t receive generic proposals throughout the week. The Madklub registers your ongoing deselections and favorites, so that your meal plan is filled with family favorites and stays free of the things you want to avoid.

Save dinner with the heroes of the refrigerator

It’s nothing new. You open the fridge and can’t imagine you’ll ever make a meal out of that half zucchini and sprinkling of remaining cheese.

The Tøm Køleskabet service is another central part of the new solution. This service offers highly personalized and user-friendly recipe solutions, based on the data from each member’s preferences, as well as the contents of their refrigerator. 

A self-service table of classics

Your mother has it. Your grandmother has it. You’ve practically grown up with it. We're of course talking about Karoline’s Cookbook ... or one of them at least. Now Karolines Madklub offers a selection of both the classic and newer cookbooks on the so-called self-service board. Here, members of the Madklub can digitally flip through versions of the books and print them free of charge. Say goodbye to mom’s monopoly on the best pork roast. 

Digital Strategy
Website Creation

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