Granyon partner with Creative Mornings CphJune 2016
Industry of the clientNon-profit
AudienceBusiness to Consumer
Service providedWeb Design
Works made by other agencies
Check the latest works made by other agencies
Realdania websiteSeptember 2016
Realdania is a philanthropic organisation that supports projects in the built environment with the aim of enhancing life quality. By improving the physical framework of people’s everyday lives, Realdania also seeks to solve some of the issues facing society today. The organisation is involved in homes and buildings and the spaces in-between, in cities and in towns – often in collaboration with other actors such as local authorities, businesses, associations and foundations. This site had the purpose to create awareness around one of their international conferences
Creating customer engagement with new parentsFebruary 2017
Creating customer engagement with new parents
In Libero’s digital world, expectant and new parents meet real parenthood experts in other mothers and fathers. In collaboration with Creuna, Libero has turned its digital channels into indispensable sources for tips, advice and contact with others in the same boat.
Digital brand platform for FMCG brandFebruary 2017
Digital brand platform for FMCG brand
Global white cheese brand Apetina inspires the consumers to make delicious but manageable everyday food, with help from engaging blogger content.
Food Inspiration at Eye Level
Forget about molecular gastronomy and food tweezers. That’s basically Apetina’s mission. For this reason, we have launched a new global platform in cooperation with Apetina. The platform will lower the barrier for cooking, and throw a good portion of food joy back into the kitchen.
Therefore we dare to promise that you won’t meet Jamie Oliver or Gordon Ramsay on Apetina’s new food universe. You are invited into the kitchen by ordinary people – who have a great passion for cooking. Since the content on the site is delivered by food bloggers, the true everyday heroes of today.Authenticity and Mexican Food on the Menu
Apetina wanted to boost their digital presence without becoming just another food brand among many others. But that can be difficult when it is the rule and not the exception to have a recipe universe, and when the consumers often find inspiration in other places.
For this reason, we invited some carefully chosen bloggers from Apetina’s primary markets to join us at the table. It creates credibility and authenticity when the dinner inspiration is served by a team of busy twin parents, or when an adventurous globetrotter shares her best tips when it comes to Mexican cooking. As a bonus, the content is easier swallowed when it comes from ordinary people, with whom the consumer can identify.A Design that Reeks of Cheese
We have also included the joy of food in the design. Big, gorgeous pictures of food with a common denominator in the shape of cheese. Cheese in solid, melted, liquid, crumbled and spreadable shape - it will make your stomach growl and make your mouth water. From navigation, to icons and the delicious dishes the Apetina site is made in a style that’s easy to digest, which help underline the fact that cooking delightful food doesn’t need to be cumbersome.
At Creuna we take care of planning and coordinating content with the bloggers from the six main markets. In this way, we make sure that every month there will be new dishes on the menu for the hungry consumers, and that Apetina have time to work on other projects.The Social Way to the Shopping Cart
Most of us don’t jump head first into a branded food universe, when we with greasy fingers find our smartphone in the kitchen. For this reason, we realized that to catch the consumers, we needed to be present where they find their inspiration; Facebook and Instagram.
Social media is an obvious distributer of content, since it makes it possible for us to meet the consumers, long before their stomachs starts to growl and their shopping cart is full.
We take care of the community management, and are therefore responsible for creating synergies between the different channels, and drive competitions and campaigns, which gets even the pickiest foodie to join the cheese cart.
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