Home - Denmark - Capital Region of Denmark - København - Website Creation - Granyon partner with Creative Mornings Cph

Granyon partner with Creative Mornings Cph

June 2016
Description

We are proud to sponsor Creative Morning Cph. And help make it possible for them to create great monthly events.

We do it because we share their passion for creative thinking. And to meet great and interesting people each month.

Granyon partner with Creative Mornings Cph

June 2016
Description

We are proud to sponsor Creative Morning Cph. And help make it possible for them to create great monthly events.

We do it because we share their passion for creative thinking. And to meet great and interesting people each month.

Work details
work
Client
CM Cph
place
Location
København
business
Industry of the client
Non-profit
people
Audience
Business to Consumer
public
Geographic scope
National
settings
Service provided
Web Design
Looking for an agency providing that kind of service?Start a project

Works made by other agencies

Check the latest works made by other agencies
Digital strategy and brand platform development

Digital strategy and brand platform development

February 2017
February 2017

Digital strategy and brand platform development

CLOSETS TO THE FISH, THE CUSTOMER, AND THE CONSUMER

Royal Greenland’s new platform invites the professional kitchen to join them on the trip from sea to table, and get inspired to put fish on the menu.

From catch to consumer
You might know Royal Greenland from the shrimps you can buy at the supermarket. But maybe you don’t know that Royal Greenland is one of the only fish producers that is completely vertically integrated. This means that Royal Greenland has been taking loving care of your shrimp all the way from the sea, to the processing, to the packaging and finally to your table. For this reason, sustainability and quality is superior. This, of course, does not only refer to the shrimp, but also to the many other fish and seafood products that Royal Greenland produces.

Royal Greenland invited us to come onboard to tell this story, with help from a new digital platform.

Fish communication to more audiences
There were two sides to the project. On one side, we had to tell the story of the brand, the distributors, the cooperation partners and the purchasers. An audience that does not necessarily have a hands-on approach to the final product, but which is interested in years, reports and the tale of Royal Greenland.
 
On the other side, the site needed to inspire any chef to put more fish on the menu. But when it comes to the professional kitchen, there are almost as many chefs as there is fish in the sea. Therefore, the site needs to inspire both the cafeteria manager who makes purchases for a big cafeteria, and the à la carte chef, who with careful precision places the white fish as the crowning achievement.
 
From corporate information to culinary inspiration
To include both audiences and put the spotlight on the brand, we made the design with Royal Greenland’s marine universe in mind.
 
Big, gorgeous welcoming pictures of food dominate the site and make it smell like fish in a good way. As a user, you can almost hear the waves roaring and taste the salt in the air when you visit the site. At the same time, the products are in focus, when the professional chefs are invited to dive into an ocean of inviting recipes and great tips.
 

Digital Strategy
Content Strategy
Website Creation
Digital brand platform for FMCG brand

Digital brand platform for FMCG brand

February 2017
February 2017

Digital brand platform for FMCG brand

Global white cheese brand Apetina inspires the consumers to make delicious but manageable everyday food, with help from engaging blogger content.

Food Inspiration at Eye Level
Forget about molecular gastronomy and food tweezers. That’s basically Apetina’s mission. For this reason, we have launched a new global platform in cooperation with Apetina. The platform will lower the barrier for cooking, and throw a good portion of food joy back into the kitchen.

Therefore we dare to promise that you won’t meet Jamie Oliver or Gordon Ramsay on Apetina’s new food universe. You are invited into the kitchen by ordinary people – who have a great passion for cooking. Since the content on the site is delivered by food bloggers, the true everyday heroes of today.

Authenticity and Mexican Food on the Menu

Apetina wanted to boost their digital presence without becoming just another food brand among many others. But that can be difficult when it is the rule and not the exception to have a recipe universe, and when the consumers often find inspiration in other places.

For this reason, we invited some carefully chosen bloggers from Apetina’s primary markets to join us at the table. It creates credibility and authenticity when the dinner inspiration is served by a team of busy twin parents, or when an adventurous globetrotter shares her best tips when it comes to Mexican cooking. As a bonus, the content is easier swallowed when it comes from ordinary people, with whom the consumer can identify.

A Design that Reeks of Cheese

We have also included the joy of food in the design. Big, gorgeous pictures of food with a common denominator in the shape of cheese. Cheese in solid, melted, liquid, crumbled and spreadable shape -  it will make your stomach growl and make your mouth water. From navigation, to icons and the delicious dishes the Apetina site is made in a style that’s easy to digest, which help underline the fact that cooking delightful food doesn’t need to be cumbersome.

At Creuna we take care of planning and coordinating content with the bloggers from the six main markets. In this way, we make sure that every month there will be new dishes on the menu for the hungry consumers, and that Apetina have time to work on other projects.

The Social Way to the Shopping Cart

Most of us don’t jump head first into a branded food universe, when we with greasy fingers find our smartphone in the kitchen. For this reason, we realized that to catch the consumers, we needed to be present where they find their inspiration; Facebook and Instagram.

Social media is an obvious distributer of content, since it makes it possible for us to meet the consumers, long before their stomachs starts to growl and their shopping cart is full.

We take care of the community management, and are therefore responsible for creating synergies between the different channels, and drive competitions and campaigns, which gets even the pickiest foodie to join the cheese cart.  

Digital Strategy
Content Strategy
Website Creation
Webdesign and UX for Velux

Webdesign and UX for Velux

November 2016
November 2016

Webdesign and UX for Velux

We helped Velux creating great customer experience through UX and Design. Through design and testing in online prototypes, we created a design for two new Velux websites. 

Website Creation
LittleFriday  - after work seminars

LittleFriday - after work seminars

April 2016
April 2016

LittleFriday - after work seminars

Four times every month Granyon have after work seminars called LittleFriday. Last time was about how our designers work 100% in online, responsive prototypes: http://granyon.com/journal/kom-til-vores-naste-event

Website Creation
eCommerce for a premium cheese brand

eCommerce for a premium cheese brand

February 2017
February 2017

eCommerce for a premium cheese brand

A WORLD OF EXTRAVAGANT CHEESE

Attention cheese aficionados! Arla Unika has launched a new webshop, which oozes of luxury and makes it possible for customers to order their delicious products with a click of the mouse.

Welcome to the digital cheese shop
Arla Unika’s new webshop pays attention to detail. Arla Unika is known for their great customer service in their physical stores, so the uncrowned cheese king has focused on bringing the in-store expertise online.

The mission was clear: It should be even easier for picky cheese connoisseurs to get the specialty cheeses. We have helped Arla Unika meet their ambitions with a new Commerce site, which supports Unika’s position as an edgy gourmet brand. 

The scent of cheese
If you have visited the physical Unika stores, you will know that it is a place where personal and competent service goes hand in hand with an exclusive and luxurious experience. With the new platform, Arla Unika wanted to create a universe resembling this experience.
 
But how do you digitize the range of taste and emotions that the products fill the Unika stores with? In order for the consumer to sense the scent of the exclusive cheeses, the site has been filled with rich content. For every cheese, you will find recommendations for matching wine and beer, advice on how to cut the cheese and of course recipes with the delicious products. This way, the consumers get the possibility to ‘educate’ themselves to genuine cheese connoisseurs!

The complete experience

With the new webshop, it is easier than ever to enter Unika’s universe. On the digital shelves, you will find a wide range of individually wrapped custom-made cheese, large tasting plates and gift cards. In addition, you will also find unique dairy products from Arla and selected gastronomical goodies in the webshop.

To complete the experience of personal and competent service, all orders are hand-packed by the Unika staff, and small cards with information about storage and use of the products are included in the box.

Successful Arla front runner

The Unika webshop is dairy giant Arla’s first take on direct online sales to consumers, and the new sales channel has become popular among cheese lovers. The first two months saw more than 16,000 visitors at the website, which led to the sale of more than 800 units.

In order to make streamline the process as much as possible, the webshop has been based on the e-commerce platform Shopify. This ensured a short time to market with a visually appealing solution, which, in addition, is easy for the website team to administer.

Digital Strategy
E-commerce
Website Creation

Let us guide you to the best agency

From web design to advertising campaigns, we guide you to the right agency fitting your needs and budget. Then, compare and hire the one that’s right for you.

I need an agency

100% free. Fees are charged to agencies interested in your project.