Works made by other agencies
Check the latest works made by other agencies
Business development for leading energy companyFebruary 2017
Business development for leading energy company
Every day, Vestas' wind turbines generate sustainable energy for customers across the globe. We have helped Vestas create sustainable digital solutions that differentiate the company from its competition and elevate its business to new heights.
Digital strategy and brand platform developmentFebruary 2017
Digital strategy and brand platform development
CLOSETS TO THE FISH, THE CUSTOMER, AND THE CONSUMER
Royal Greenland’s new platform invites the professional kitchen to join them on the trip from sea to table, and get inspired to put fish on the menu.
From catch to consumer
You might know Royal Greenland from the shrimps you can buy at the supermarket. But maybe you don’t know that Royal Greenland is one of the only fish producers that is completely vertically integrated. This means that Royal Greenland has been taking loving care of your shrimp all the way from the sea, to the processing, to the packaging and finally to your table. For this reason, sustainability and quality is superior. This, of course, does not only refer to the shrimp, but also to the many other fish and seafood products that Royal Greenland produces.
Royal Greenland invited us to come onboard to tell this story, with help from a new digital platform.Fish communication to more audiences
There were two sides to the project. On one side, we had to tell the story of the brand, the distributors, the cooperation partners and the purchasers. An audience that does not necessarily have a hands-on approach to the final product, but which is interested in years, reports and the tale of Royal Greenland.
Loyalty-creating concept for dairy giantFebruary 2017
Loyalty-creating concept for dairy giant
Karolines Køkken launches a new digital chapter in the brand’s long history with the loyalty club, Karolines Madklub.
Karoline becomes a digital lady
The year was 1962, the fondue sets were bubbling and the desserts were encased in gelatin. It’s been a long time since Karolines Køkken’s first book was introduced. Since then, Karoline’s Køkken has served a steady stream of recipe inspiration to Danes, whose food-loving hearts beat even stronger today for the red-and-white-checked brand.
In collaboration with Hjaltelin Stahl, we have now helped Karoline step into more digital clothes and launch Karolines Madklub: an evolution of the popular recipe universe, giving the Danes more of what they love.
Personalized services: a real treat for the taste buds
Karolines Køkken already offers an extensive recipe universe on arla.dk, so therefore there was no need to increase the amount of inspiration, only the need to reduce the stress of hunting for recipes. Starting with that point, Karolines Madklub uses three new digital services to offer a helping hand with cooking. When it comes to pampering just your taste buds, the new Madklub requires a login so that Arla can constantly learn and adapt the content to your liking.
Family favorites for the whole week
Min Madplan is built with the knowledge that the most stressful part of the daily grind isn’t the actual cooking of the meals, but the planning of it. Therefore, visitors to Karolines Køkken’s website can subscribe to meal planning. With Min Madplan, Karolines Madklub offers a further development of meal planning, so that you don’t receive generic proposals throughout the week. The Madklub registers your ongoing deselections and favorites, so that your meal plan is filled with family favorites and stays free of the things you want to avoid.
It’s nothing new. You open the fridge and can’t imagine you’ll ever make a meal out of that half zucchini and sprinkling of remaining cheese.
The Tøm Køleskabet service is another central part of the new solution. This service offers highly personalized and user-friendly recipe solutions, based on the data from each member’s preferences, as well as the contents of their refrigerator.A self-service table of classics
Your mother has it. Your grandmother has it. You’ve practically grown up with it. We're of course talking about Karoline’s Cookbook ... or one of them at least. Now Karolines Madklub offers a selection of both the classic and newer cookbooks on the so-called self-service board. Here, members of the Madklub can digitally flip through versions of the books and print them free of charge. Say goodbye to mom’s monopoly on the best pork roast.
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