APCO Moscow, based at Тверской район, Russian Federation has been asked to develop Höm Insvurannss for their brand American Family InsuranceProduct: Family Insurance in 2013. This campaign is known in the marketing & communication market for Commercials Archive, Insurance, Ambient, Financial services, American Family Insurance Adverts.

The campaign COURIER is a DHLProduct: DHL Courier Service advert, born from the union between BBDO Russia Group (based at Даниловский район, Russian Federation) and Deutsche Post AG in 2011. This campaign is known in the marketing & communication market for Print, Commercials Archive, Postal, Courier, Shipping, Freight services, DHL Adverts.

New startup with disruptive business model built on deep insight ‘local Russian car services — are pain which no one wants to experience’. Alfred is a friendly messenger service that takes all the stress from communication with car services on itself. Just PM Alf in messenger, he will come and take your car to the best car service, will check everything for you, and once the car is ready Alfred will bring it back. For Tigers Moscow team it was the first case to test its new methodology: strategic-creative pairs, user generated branding and minimum viable guidelines. Together with client we defined our TA’s key barrier — absence of trust and no formulated need in service.  Our main objective was to define the category service is related to. We decided to endow new category with easy-to-understand markers from contiguous categories — ‘car service’ and ‘concierge service’.

This is how positioning ‘first car concierge service’ has appeared. Next key step in our strategy was to understand how to take advantage from the experience brand gives from the very first relation — which

is the most valuable experience for the startup. We decided to create client-centric platform with personification and developed name ‘Alfred’ and personalized brand platform.

Results

Startup has successfully passed two rounds of funding. Among Alfred’s investors there are some of the biggest Russian companies.

SCP, MVG and UGB Tigers methodology was successfully tested and implemented for further  projects.

As part of MVG process basing on feedback from the market we have updated several times brand platform and visual guidelines to make brand even more appealing.

The campaign DIADEMINE PAINTING is a DiademineProduct: DIADEMINE ANTI-AGING PRODUCTS advert, born from the union between OMD Russia (based at Войковский район, Russian Federation) and Henkel AG & Co. KGaA in 2010. This campaign is known in the marketing & communication market for Commercials Archive, Outdoor, Skin Care, Corporate Image, Diademine Adverts.

APCO Moscow, based at Тверской район, Russian Federation has been asked by VimpelCom to develop Тренируй пальцы (нестандартная открытка) for their brand Beeline in 2008. This customer case is known in the marketing & communication market for Print, Commercials Archive, Mobile Communications, Beeline Adverts.