Genera Group - Christmas care package

Graphic Design


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Genera Group, a pharma-manufacturer in Croatia, has a portfolio that includes human medicines, animal health and plant protection products.

Through their Christmas care package for veterinarians across the region, they aspired to communicate that strength comes from being different. They asked us to develop more than just a corporate calendar and stationery.

We created a fable in calendar format, a comical tale making a moral point about human nature through animal characters.

It’s the story of an American Stafford that believes that being different starts with questioning the idea others have of you. It builds connections with others different from your kin. It’s a message of courage – the courage to fail and then try again.

Client: Genera
Location: City of Zagreb
Industry of the client: Pharmaceuticals & Biotech
Audience: B2B and B2C
Geographic scope: International
Service provided: Graphic Design

Works made by other agencies

Package Design

Package Design

Graphic Designgraphic design company, web design agency, design expert, design specialist, graphic designer
Pharmaceuticals & Biotech

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