Works made by other agencies
Check the latest works made by other agencies
The children are waiting, 4November 2014
The children are waiting, 4
APCO Moscow, based at Тверской район, Russian Federation has been asked to develop The children are waiting, 4 for their brand The Road to ChildrenProduct: The Road to Children social childcare fund in 2013. This campaign is known in the marketing & communication market for Print, Commercials Archive, Charities, Foundations, Volunteers, Public interest, The Road to Children Adverts.
McCann-Erickson Russia, based at район Хорошёво-Мнёвники, Russian Federation has been asked to develop SOFA for their brand Jazzradio in 2008. This customer case is known in the marketing & communication market for Commercials Archive, Outdoor, Publications, media, Jazzradio Adverts.
Alfred - brandingMarch 2018
Alfred - branding
New startup with disruptive business model built on deep insight ‘local Russian car services — are pain which no one wants to experience’. Alfred is a friendly messenger service that takes all the stress from communication with car services on itself. Just PM Alf in messenger, he will come and take your car to the best car service, will check everything for you, and once the car is ready Alfred will bring it back. For Tigers Moscow team it was the first case to test its new methodology: strategic-creative pairs, user generated branding and minimum viable guidelines. Together with client we defined our TA’s key barrier — absence of trust and no formulated need in service. Our main objective was to define the category service is related to. We decided to endow new category with easy-to-understand markers from contiguous categories — ‘car service’ and ‘concierge service’.
This is how positioning ‘first car concierge service’ has appeared. Next key step in our strategy was to understand how to take advantage from the experience brand gives from the very first relation — which
is the most valuable experience for the startup. We decided to create client-centric platform with personification and developed name ‘Alfred’ and personalized brand platform.
Startup has successfully passed two rounds of funding. Among Alfred’s investors there are some of the biggest Russian companies.
SCP, MVG and UGB Tigers methodology was successfully tested and implemented for further projects.
As part of MVG process basing on feedback from the market we have updated several times brand platform and visual guidelines to make brand even more appealing.
David’s Deer.November 2014
APCO Moscow, based at Тверской район, Russian Federation has been asked to develop David’s Deer. for their brand Moscow Zoo in 2014. This customer case is known in the marketing & communication market for Commercials Archive, Animal Issues, DM, Zoos, Environmental, Moscow Zoo Adverts.
The Moscow NewsNovember 2014
The Moscow News
APCO Moscow, based at Тверской район, Russian Federation has been asked to develop The Moscow News for their brand The Moscow News in 2008. This campaign is known in the marketing & communication market for Print, Commercials Archive, Newspapers, The Moscow News Adverts.
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