ClientProcter & Gamble Co.
Industry of the clientClothing & Accessories
Works made by other agencies
Check the latest works made by other agencies
Makes it goodJuly 2016
Makes it good
Scrumptious baking franchise group Ferguson Plarre wanted to refresh their brand and become more relevant in today’s marketplace where food is king. We started with Brand Strategy and developed the positioning that… Ferguson Plarre is a family favourite that ‘Makes it good’.
HOW WE ENGAGE
Brand Strategy + Positioning + Brand Story + Advertising + Digital + Design
After defining brand strategy and positioning we developed a campaign in traditional and digital media to take the new Ferguson Plarre to market. They developed an e-comm website and began to engage with customers in a whole new way.
What happened next? By using equity from the existing brand visual assets (but in an all new way) we retained existing customers and appealed to an all new customer base too. Franchisees are engaged and have been officially voted #1 most passionate franchisees in Australia across all categories.
Ready to bring your brand to life? Let's talk.
Finger FunNovember 2014
The campaign Finger Fun is a HuaweiProduct: Huawei Ideos X1 advert, born from the union between ArnoldFurnace (based at Leichhardt Municipality, Australia) and Huawei Technologies Co. Ltd. in 2011. This campaign is known in the marketing & communication market for Print, Commercials Archive, Accessories, Cell phones, Smartphones, Huawei Adverts.
George Patterson Y&R, based at Northern Territory, Australia has been asked to develop Bedroom for their brand Connect FurnitureProduct: Furniture Store in 2011. This customer case is known in the marketing & communication market for Print, Commercials Archive, Household maintenance, E-stores, pet products, Online Retail, Connect Furniture Adverts.
Sheetless ClipboardNovember 2014
The campaign Sheetless Clipboard is a Johnson Controls advert, born from the union between Creative ADM (based at Western Australia, Australia) and Johnson Controls, Inc in 2010. This customer case is known in the marketing & communication market for Commercials Archive, DM, Business equipment, services, Johnson Controls Adverts.
The campaign Cosmopolitan is a Ketel OneProduct: Vodka advert, born from the union between Melon Media Sydney (based at Northern Territory, Australia) and Diageo plc in 2013. This customer case is known in the marketing & communication market for Commercials Archive, Outdoor, Vodka, Ketel One Adverts.
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