Home - Iran - Tehran - Tehran - Advertising - Fuhlen

Fuhlen

June 2016
Description

Communication problem:

our challenge was to convince our audience that premium German quality can, in fact, be bought without having to pay the perceived premium.

Communication solution: THE BIG IDEA “Perfection beyond the price” Like the Germans, we engineered something of great premium and also like them, we left no detail unrefined. We shaped the brand and then shaped every element within, going as far as photographing every last product and then setting them neatly in a complete brochure built on the brand identity guidelines – also made by us. SLOGAN Phase 1: “Feel lifey perfection”

Communication results: The brand essence and their elements, all encapsulated in the brand identity guidelines and resulting in point-of-sales material and a whole lot more.

Media and services: Television commercials, brand identity guidelines, slogan, brochures, website, product packaging and showroom design

Fuhlen

June 2016
Description

Communication problem:

our challenge was to convince our audience that premium German quality can, in fact, be bought without having to pay the perceived premium.

Communication solution: THE BIG IDEA “Perfection beyond the price” Like the Germans, we engineered something of great premium and also like them, we left no detail unrefined. We shaped the brand and then shaped every element within, going as far as photographing every last product and then setting them neatly in a complete brochure built on the brand identity guidelines – also made by us. SLOGAN Phase 1: “Feel lifey perfection”

Communication results: The brand essence and their elements, all encapsulated in the brand identity guidelines and resulting in point-of-sales material and a whole lot more.

Media and services: Television commercials, brand identity guidelines, slogan, brochures, website, product packaging and showroom design

Work details
work
Client
Humata Group
place
Location
Tehran
business
Industry of the client
Household Products
people
Audience
Business to Consumer
public
Geographic scope
National
settings
Service provided
Advertising
Looking for an agency providing that kind of service?Start a project

Let us guide you to the best agency

From web design to advertising campaigns, we guide you to the right agency fitting your needs and budget. Then, compare and hire the one that’s right for you.

I need an agency

100% free. Fees are charged to agencies interested in your project.