Fuhlen

Advertising

Humata Group

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Communication problem:

our challenge was to convince our audience that premium German quality can, in fact, be bought without having to pay the perceived premium.

Communication solution: THE BIG IDEA “Perfection beyond the price” Like the Germans, we engineered something of great premium and also like them, we left no detail unrefined. We shaped the brand and then shaped every element within, going as far as photographing every last product and then setting them neatly in a complete brochure built on the brand identity guidelines – also made by us. SLOGAN Phase 1: “Feel lifey perfection”

Communication results: The brand essence and their elements, all encapsulated in the brand identity guidelines and resulting in point-of-sales material and a whole lot more.

Media and services: Television commercials, brand identity guidelines, slogan, brochures, website, product packaging and showroom design

Client: Humata Group
Location: Tehran
Industry of the client: Household Products
Audience: Business to Consumer
Geographic scope: National
Service provided: Advertising

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