Advertising for Humata Group: 'Fuhlen'

Home - Iran - Tehran - Tehran - Tehran - Fuhlen

Learn more about this example of Advertising

Industry of the client: Household Products
Service provided: Advertising
Audience: Business to Consumer
Geographic scope: National
Tags: Television commercials, brand identity guidelines, slogan, brochures, Website, product packaging, showroom design

Communication problem:

our challenge was to convince our audience that premium German quality can, in fact, be bought without having to pay the perceived premium.

Communication solution: THE BIG IDEA “Perfection beyond the price” Like the Germans, we engineered something of great premium and also like them, we left no detail unrefined. We shaped the brand and then shaped every element within, going as far as photographing every last product and then setting them neatly in a complete brochure built on the brand identity guidelines – also made by us. SLOGAN Phase 1: “Feel lifey perfection”

Communication results: The brand essence and their elements, all encapsulated in the brand identity guidelines and resulting in point-of-sales material and a whole lot more.

Media and services: Television commercials, brand identity guidelines, slogan, brochures, website, product packaging and showroom design

Other ideas of Advertising

Washington's Headquarters

Advertising - Travel & Leisure
Advertising - display advertising

Services delivered: advertising, business advertising, tv ads, magazine ads, marketing campaign

The Shakespeare Theatre of New Jersey

Advertising - Travel & Leisure
Advertising - display advertising - morris tourism bureau - travel and leisure

Services delivered: tv ads, magazine ads, advertising, marketing campaign, business advertising

Integrated Advertising Campaign

Advertising - Consumer Electronics

Services delivered: marketing campaign, tv ads, business advertising, magazine ads, advertising

Let's warm up to Come a Casa

Advertising - Food
Advertising - concept - Print - Photography - Art Direction - Copywriting

Services delivered: business advertising, tv ads, advertising, magazine ads, marketing campaign

The Acoustic Power of classical music

Advertising - Music
Advertising - concept - Social Media - strategy

Services delivered: advertising, business advertising, marketing campaign, tv ads, magazine ads

You need something similar?

Post a project in minutes and we'll introduce you to the right agencies to help you build something ever more amazing.

Start similar project100% free, no obligation