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Froddo rebranding

November 2015
Froddo rebranding
Description

During the last year we’ve completed the rebranding of Froddo – a footwear brand from Croatia. Based on the insight that each kid is unique just as each kid’s footprint is unique, we’ve created a relevant brand story, new visual identity and changed the way the footwear looks. Since the launch the number of international buyers grew by 60% with more than one million pairs exported.

Froddo rebranding

November 2015
Description

During the last year we’ve completed the rebranding of Froddo – a footwear brand from Croatia. Based on the insight that each kid is unique just as each kid’s footprint is unique, we’ve created a relevant brand story, new visual identity and changed the way the footwear looks. Since the launch the number of international buyers grew by 60% with more than one million pairs exported.

Work details
work
Client
Froddo
place
Location
City of Zagreb
business
Industry of the client
Retail
people
Audience
B2B and B2C
public
Geographic scope
International
settings
Service provided
Branding
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