Works made by other agencies
Check the latest works made by other agencies
Blogger contestSeptember 2017
Organization of a blogger’s recipe competition with cheese as an ingredient. Following the competition in Denmark, a competition in several countries has taken place with presentation of the winning recipes in Brussels in connection with a symposium.
Digital brand platform for FMCG brandFebruary 2017
Digital brand platform for FMCG brand
Global white cheese brand Apetina inspires the consumers to make delicious but manageable everyday food, with help from engaging blogger content.
Food Inspiration at Eye Level
Forget about molecular gastronomy and food tweezers. That’s basically Apetina’s mission. For this reason, we have launched a new global platform in cooperation with Apetina. The platform will lower the barrier for cooking, and throw a good portion of food joy back into the kitchen.
Therefore we dare to promise that you won’t meet Jamie Oliver or Gordon Ramsay on Apetina’s new food universe. You are invited into the kitchen by ordinary people – who have a great passion for cooking. Since the content on the site is delivered by food bloggers, the true everyday heroes of today.Authenticity and Mexican Food on the Menu
Apetina wanted to boost their digital presence without becoming just another food brand among many others. But that can be difficult when it is the rule and not the exception to have a recipe universe, and when the consumers often find inspiration in other places.
For this reason, we invited some carefully chosen bloggers from Apetina’s primary markets to join us at the table. It creates credibility and authenticity when the dinner inspiration is served by a team of busy twin parents, or when an adventurous globetrotter shares her best tips when it comes to Mexican cooking. As a bonus, the content is easier swallowed when it comes from ordinary people, with whom the consumer can identify.A Design that Reeks of Cheese
We have also included the joy of food in the design. Big, gorgeous pictures of food with a common denominator in the shape of cheese. Cheese in solid, melted, liquid, crumbled and spreadable shape - it will make your stomach growl and make your mouth water. From navigation, to icons and the delicious dishes the Apetina site is made in a style that’s easy to digest, which help underline the fact that cooking delightful food doesn’t need to be cumbersome.
At Creuna we take care of planning and coordinating content with the bloggers from the six main markets. In this way, we make sure that every month there will be new dishes on the menu for the hungry consumers, and that Apetina have time to work on other projects.The Social Way to the Shopping Cart
Most of us don’t jump head first into a branded food universe, when we with greasy fingers find our smartphone in the kitchen. For this reason, we realized that to catch the consumers, we needed to be present where they find their inspiration; Facebook and Instagram.
Social media is an obvious distributer of content, since it makes it possible for us to meet the consumers, long before their stomachs starts to growl and their shopping cart is full.
We take care of the community management, and are therefore responsible for creating synergies between the different channels, and drive competitions and campaigns, which gets even the pickiest foodie to join the cheese cart.
eCommerce for a premium cheese brandFebruary 2017
eCommerce for a premium cheese brand
A WORLD OF EXTRAVAGANT CHEESE
Attention cheese aficionados! Arla Unika has launched a new webshop, which oozes of luxury and makes it possible for customers to order their delicious products with a click of the mouse.
Welcome to the digital cheese shop
Arla Unika’s new webshop pays attention to detail. Arla Unika is known for their great customer service in their physical stores, so the uncrowned cheese king has focused on bringing the in-store expertise online.
The mission was clear: It should be even easier for picky cheese connoisseurs to get the specialty cheeses. We have helped Arla Unika meet their ambitions with a new Commerce site, which supports Unika’s position as an edgy gourmet brand.The scent of cheese
If you have visited the physical Unika stores, you will know that it is a place where personal and competent service goes hand in hand with an exclusive and luxurious experience. With the new platform, Arla Unika wanted to create a universe resembling this experience.
The complete experience
With the new webshop, it is easier than ever to enter Unika’s universe. On the digital shelves, you will find a wide range of individually wrapped custom-made cheese, large tasting plates and gift cards. In addition, you will also find unique dairy products from Arla and selected gastronomical goodies in the webshop.
To complete the experience of personal and competent service, all orders are hand-packed by the Unika staff, and small cards with information about storage and use of the products are included in the box.Successful Arla front runner
The Unika webshop is dairy giant Arla’s first take on direct online sales to consumers, and the new sales channel has become popular among cheese lovers. The first two months saw more than 16,000 visitors at the website, which led to the sale of more than 800 units.
In order to make streamline the process as much as possible, the webshop has been based on the e-commerce platform Shopify. This ensured a short time to market with a visually appealing solution, which, in addition, is easy for the website team to administer.
Digital strategy and brand platform developmentFebruary 2017
Digital strategy and brand platform development
CLOSETS TO THE FISH, THE CUSTOMER, AND THE CONSUMER
Royal Greenland’s new platform invites the professional kitchen to join them on the trip from sea to table, and get inspired to put fish on the menu.
From catch to consumer
You might know Royal Greenland from the shrimps you can buy at the supermarket. But maybe you don’t know that Royal Greenland is one of the only fish producers that is completely vertically integrated. This means that Royal Greenland has been taking loving care of your shrimp all the way from the sea, to the processing, to the packaging and finally to your table. For this reason, sustainability and quality is superior. This, of course, does not only refer to the shrimp, but also to the many other fish and seafood products that Royal Greenland produces.
Royal Greenland invited us to come onboard to tell this story, with help from a new digital platform.Fish communication to more audiences
There were two sides to the project. On one side, we had to tell the story of the brand, the distributors, the cooperation partners and the purchasers. An audience that does not necessarily have a hands-on approach to the final product, but which is interested in years, reports and the tale of Royal Greenland.
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