Web Development for Jeremy Rollinson: 'ExposureDB'

Learn more about this example of Web Development

Industry of the client: Entertainment & Events
Service provided: Web Development
Audience: Business to Business
Geographic scope: International
Tags: optimization, ROI, Event, Real-time, Big data, analytics, Design, Mobile, full stack, development, RoR, ruby, web, Forge Special Project, rubygarage, solution, Exposure

About: Exposure is a real-time analytics platform for offline marketing and event industry professionals. It unveils the effectiveness of marketing campaigns conducted by brands and provides detailed data on visitor behavior for event organizers.

The Problem: When events are conducted, their organizers and sponsors have no info on how visitors behave on the event’s territory, what they pay attention to and if they interact with different stands, tents, banners etc. Such data would allow organizers to optimize the effectiveness and visitor satisfaction on their events, while sponsors could measure ROI and figure out if it’s profitable for them to represent their brands on those events in the future.

When the CTO at Forge Special Projects Jeremy Rollinson had reached us for the first time, he had only the technology to collect the info on mobile devices carried by visitors and their movements. He required a web product to be made on top of it that would be able to process that data and provide useful stats.

The Solution: Having Wi-Fi device tracking sensors installed on the territory of the event, Exposure can retrieve the data from them and process it using an extremely complicated mathematical model to show the following statistics: - How many people interact with a particular brand activation; - How much time they spend learning the specific product/banner/stand; - What zones are visited most; - How many people visited the event. Providing both real-time and historical analytics, Exposure lets event sponsors and organizers understand the visitor flow and male necessary changes to increase brand awareness and event performance.

Noteble Challenges: We replaced a previous proprietary and limited MySQL-based system collecting data from Wi-Fi sensors with a new solution based on a flexible PostgreSQL database.

Using ElasticSearch allowed Exposure to significantly speed up data processing and provide true real-time stats for users.

Setting up and using the AWSservers allowed us to quickly add up servers in case Exposure requires processing more data in real time than expected during big events.

The web analytics is highly dynamic and allows changing various parameters without page reloading thanks to the usage ofD3.js and Chart.js Javascript libraries.

Other ideas of Web Development

ImageTitleServicesTags
ExposureDB

ExposureDB

Web Applicationfront end developer, web development, web technologies, web design, website development
Entertainment & Events
optimization
ROI
Event
Real-time
Big data
analytics
Design
Mobile
full stack
development
RoR
ruby
web
Forge Special Project
rubygarage
solution
Exposure

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