Branding for BikeExchange: 'Everything bike'

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Industry of the client: Sports
Service provided: Branding
Audience: Business to Consumer
Geographic scope: International
Tags: Design, digital, Advertising, Brand Mark, Postioning, brand strategy

BikeExchange was ready for a rebrand, looking for a strong identity that would take advantage of the digital space (in terms of legibility) and appeal to all riders. We created a brand mark that was designed with all relevant riding disciplines in mind. The new look streamlined ‘b’ was designed to encapsulate the three main rider disciplines represented by a straight line for Road bikes, a jump for BMX and a steep decline for Mountain bikes. You could say this is ‘Everything Bike’ in one mark.

HOW WE ENGAGE

Brand Strategy + Positioining + Brand Mark + Advertising + Digital + Design

Before we started on the new brand identity for BikeExchange we had some fun with the previous branding (see below), press play to view our work on a TV spot and digital pre-roll that ran throughout the Tour de France… and then came the brand refresh. 

What happened next? In the two years since the tvc, we’ve refreshed the brand, it has successfully launched in the U.S. and Europe and has become a naming sponsor of the Australian road cycling team.

Ready to bring your brand to life? Let's talk.

Other ideas of Branding

ImageTitleServicesTags
Everything bike

Everything bike

Branding & Positioningbranding and marketing agency, advertisment specialist, brand specialist, brand advertising agency, advertising business
Sports
Design
digital
Advertising
Brand Mark
Postioning
brand strategy

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