Home - Australia - Victoria - Branding & Positioning - Everything bike

Everything bike

July 2016
Everything bike
Description

BikeExchange was ready for a rebrand, looking for a strong identity that would take advantage of the digital space (in terms of legibility) and appeal to all riders. We created a brand mark that was designed with all relevant riding disciplines in mind. The new look streamlined ‘b’ was designed to encapsulate the three main rider disciplines represented by a straight line for Road bikes, a jump for BMX and a steep decline for Mountain bikes. You could say this is ‘Everything Bike’ in one mark.

HOW WE ENGAGE

Brand Strategy + Positioining + Brand Mark + Advertising + Digital + Design

Before we started on the new brand identity for BikeExchange we had some fun with the previous branding (see below), press play to view our work on a TV spot and digital pre-roll that ran throughout the Tour de France… and then came the brand refresh. 

What happened next? In the two years since the tvc, we’ve refreshed the brand, it has successfully launched in the U.S. and Europe and has become a naming sponsor of the Australian road cycling team.

Ready to bring your brand to life? Let's talk.

Everything bike

July 2016
Description

BikeExchange was ready for a rebrand, looking for a strong identity that would take advantage of the digital space (in terms of legibility) and appeal to all riders. We created a brand mark that was designed with all relevant riding disciplines in mind. The new look streamlined ‘b’ was designed to encapsulate the three main rider disciplines represented by a straight line for Road bikes, a jump for BMX and a steep decline for Mountain bikes. You could say this is ‘Everything Bike’ in one mark.

HOW WE ENGAGE

Brand Strategy + Positioining + Brand Mark + Advertising + Digital + Design

Before we started on the new brand identity for BikeExchange we had some fun with the previous branding (see below), press play to view our work on a TV spot and digital pre-roll that ran throughout the Tour de France… and then came the brand refresh. 

What happened next? In the two years since the tvc, we’ve refreshed the brand, it has successfully launched in the U.S. and Europe and has become a naming sponsor of the Australian road cycling team.

Ready to bring your brand to life? Let's talk.

Work details
work
Client
BikeExchange
place
Location
Victoria
business
Industry of the client
Sports
people
Audience
Business to Consumer
public
Geographic scope
International
settings
Service provided
Branding
Looking for an agency providing that kind of service?Start a project

Works made by other agencies

Check the latest works made by other agencies
International Women's Development Agency

International Women's Development Agency

July 2016
July 2016

International Women's Development Agency

What began as a ‘sense check’ of the International Women’s Development Agency (IWDA) brand in advance of redesigning their website with us…  became a complete evolution to strengthen their proposition. We started with a review of brand strategy to to create a solid Brand Story to help IWDA emotionally connect with its many target markets – from donors to corporate sponsors to local, national and international government bodies.

HOW WE ENGAGE

Brand Strategy + Brand Identity + Digital + Design + Brand Book

After positioning IWDA as ‘Empowering Women to Lead’, we developed their key Brand Touchpoints – starting with their website and digital communications.

What happened next? Banking corporation ANZ got on board as a corporate sponsor almost immediately with the #equalfuture campaign. Donations increased significantly as did membership, engagement & social media interactions.

Ready to bring your brand to life? Let's talk.

Branding & Positioning
Life Ready Physio Branding

Life Ready Physio Branding

August 2015
August 2015

Life Ready Physio Branding

Red Meets Blue named the brand ‘Life Ready Physio’ and began developing a foundation built on strong values and a mission to move individuals to their best quality of life.A few years and a number of successful clinic launches later, Life Ready Physio is one of the 100 fastest growing brands in the country whilst maintaining a strong home grown culture and a genuine care for its patients.Life Ready’s success is found in its commitment to align the brand (what it says) with the experience (what it does) and Red Meets Blue continues to work closely with the company to manage the brand, it’s marketing and strategic planning for the future.

Branding & Positioning
SafariFRANK. We're for wild.

SafariFRANK. We're for wild.

July 2016
July 2016

SafariFRANK. We're for wild.

SafariFRANK are for the wilderness, the wild and the wild at heart. They’ll get you so far off the beaten track, you’ll forget there was a track in the first place. They actively support conservation of African wildlife and local communities. They’re an extraordinary team who want you to do African safaris a bit different.

HOW WE ENGAGE

Brand Strategy + Positioning + Brand Story + Brand Mark + Digital + Design A clear Brand Story was crucial to define the brand for the team in Australia and on the ground in Africa. Strategy and a strong understanding of their Magnetic Customer was the crux of developing a unique look, feel and voice for SafariFRANK.

What happened next? The SafariFRANK team are thrilled with their new brand and website. We’ve launched their brand and website and they’re in the field researching 2017 safari options for you right now. So watch this space, or go to safarifrank.com and add yourself to their mailing list to find out more… if you’re wild enough.

Ready to bring your brand to life? Let's talk.

Branding & Positioning
Cadence Physio

Cadence Physio

September 2017
September 2017

Cadence Physio

Cadence Physio is the head of the Cadence brand family, which includes new brand Cadence Pilates. Founded by Lead Physiotherapist, Jon Joyce, Cadence Physio has a mission in improving every aspect of their clients lives, not just treating pain or injury. With over 35 years of industry experience combined, the brand carries a strong sense of core values and drive in positioning themselves as a premium consultancy within the physiotherapy industry.

Digital Strategy
Branding & Positioning
Content Strategy
Website Creation
Graphic Design
SEO
Advertising
Online Advertising
Carbon Business Group Branding

Carbon Business Group Branding

August 2015
August 2015

Carbon Business Group Branding

Right from the beginning, the founders of Carbon (at the time, an unnamed business) had a goal to develop something unique in their industry.Competing brands were generally conservative and disengaging and Red Meets Blue saw an opportunity to explore and create a direction that would be noticed.Backed up by a strong suite of collateral and digital assets, the result was ‘Carbon’ – a brand and identity that spoke “rockstar” instead of accounting.Since launching, the company continues to grow with an integrated offering and engaging brand that is both attractive and resonating well with clients.

Branding & Positioning

Let us guide you to the best agency

From web design to advertising campaigns, we guide you to the right agency fitting your needs and budget. Then, compare and hire the one that’s right for you.

I need an agency

100% free. Fees are charged to agencies interested in your project.