Home - Australia - Victoria - Branding & Positioning - Everything bike

Everything bike

July 2016
Everything bike
Description

BikeExchange was ready for a rebrand, looking for a strong identity that would take advantage of the digital space (in terms of legibility) and appeal to all riders. We created a brand mark that was designed with all relevant riding disciplines in mind. The new look streamlined ‘b’ was designed to encapsulate the three main rider disciplines represented by a straight line for Road bikes, a jump for BMX and a steep decline for Mountain bikes. You could say this is ‘Everything Bike’ in one mark.

HOW WE ENGAGE

Brand Strategy + Positioining + Brand Mark + Advertising + Digital + Design

Before we started on the new brand identity for BikeExchange we had some fun with the previous branding (see below), press play to view our work on a TV spot and digital pre-roll that ran throughout the Tour de France… and then came the brand refresh. 

What happened next? In the two years since the tvc, we’ve refreshed the brand, it has successfully launched in the U.S. and Europe and has become a naming sponsor of the Australian road cycling team.

Ready to bring your brand to life? Let's talk.

Everything bike

July 2016
Description

BikeExchange was ready for a rebrand, looking for a strong identity that would take advantage of the digital space (in terms of legibility) and appeal to all riders. We created a brand mark that was designed with all relevant riding disciplines in mind. The new look streamlined ‘b’ was designed to encapsulate the three main rider disciplines represented by a straight line for Road bikes, a jump for BMX and a steep decline for Mountain bikes. You could say this is ‘Everything Bike’ in one mark.

HOW WE ENGAGE

Brand Strategy + Positioining + Brand Mark + Advertising + Digital + Design

Before we started on the new brand identity for BikeExchange we had some fun with the previous branding (see below), press play to view our work on a TV spot and digital pre-roll that ran throughout the Tour de France… and then came the brand refresh. 

What happened next? In the two years since the tvc, we’ve refreshed the brand, it has successfully launched in the U.S. and Europe and has become a naming sponsor of the Australian road cycling team.

Ready to bring your brand to life? Let's talk.

Work details
work
Client
BikeExchange
place
Location
Victoria
business
Industry of the client
Sports
people
Audience
Business to Consumer
public
Geographic scope
International
settings
Service provided
Branding
Looking for an agency providing that kind of service?Start a project

Works made by other agencies

Check the latest works made by other agencies
Website & Design Development | People Connect

Website & Design Development | People Connect

May 2018
May 2018

Website & Design Development | People Connect

Digital Strategy
Branding & Positioning
Web analytics/Big data
Innovation
Web Application
Website Creation
Graphic Design
SEO
Advertising
Online Advertising
Carbon Market Institute

Carbon Market Institute

April 2018
April 2018

Carbon Market Institute

Branding & Positioning
Website & Design Development | Agrijobs

Website & Design Development | Agrijobs

May 2018
May 2018

Website & Design Development | Agrijobs

Digital Strategy
Branding & Positioning
Web analytics/Big data
Innovation
Web Application
Website Creation
Graphic Design
SEO
Advertising
Online Advertising
Red Stone Pizzeria & Bagelry

Red Stone Pizzeria & Bagelry

November 2017
November 2017

Red Stone Pizzeria & Bagelry

Branding & Positioning
E-commerce
Website Creation
Social Media
SEO
Online Advertising
Website & Design Development | 3X Partners

Website & Design Development | 3X Partners

May 2018
May 2018

Website & Design Development | 3X Partners

Digital Strategy
Branding & Positioning
Web analytics/Big data
Innovation
Web Application
Website Creation
Graphic Design
SEO
Advertising
Online Advertising
Let us guide you to the best agency

From web design to advertising campaigns, we guide you to the right agency fitting your needs and budget. Then, compare and hire the one that’s right for you.

I need an agency

100% free - Fee is charged to agencies willing to collaborate with you.