Advertising for Central Partnership: '‘Escape Plan’ campaign in social media'

Home - Russia - Moscow - gorod Moskva - Moscow - ‘Escape Plan’ campaign in social media

Learn more about this example of Advertising

Industry of the client: Entertainment & Events
Service provided: Advertising
Audience: Business to Consumer
Geographic scope: National

Task: Raise awareness of the Escape Plan movie release. Increase the box office results by attracting the 12-25 y.o. viewers to the theater.

Concept: Engage potential viewers with an interactive prison break game Implementation: Using social network websites and gamification elements, we created an interactive story of one Ray Greene who escapes from prison with Internet users' help. In Moscow movie theaters, a glass-wall prison cell with an "inmate" stands on display. The camera inside streams real-time video to the official website of the movie. On a dedicated VKontakte page, updates on Greene's fate and how to help him are posted daily: hints, quests, polls etc. Users assist Ray in completing his quest on the road to freedom, using Twitter, Instagram and VKontakte.

Results: More than 1 million contacts in social media Vkontakte and Facebook. Hashtag #планпобега took first place in the Twitter top list. The film was among the three highest-grossing films in the Russian box office with 3 million tickets sold.

Other ideas of Advertising

Lipton Social Playground: Lipton Journey

Advertising - Food
Advertising - Game - branded game - brand game - gamification - application - Social Media - SMM - play - vkontakte - vk - Facebook - ok - odnoklassniki - russian social media - russian smm - Creative - Creative agency - Case study - case - video case - video case study - lipton - unilever - unilever russia - fmcg

Services delivered: tv ads, marketing campaign, magazine ads, advertising, business advertising

Lipton Social Playground: Crocodile

Advertising - Food
Advertising - Production - lipton - Social - Game - gamification - SMM - unilever - russia - russian - russian smm - russian social media - vkontakte - vk - odnoklassniki - Facebook - ok - fb - fmcg - Food - draw - Script

Services delivered: business advertising, advertising, tv ads, marketing campaign, magazine ads

Maybelline Makeup School series

Advertising - Others
Advertising - russian - Video - Production - branded - tv series - branded video

Services delivered: tv ads, business advertising, advertising, marketing campaign, magazine ads

A Field Untilled (Pole nepakhanoe) social experime

Advertising - Consumer Electronics
Advertising - russia - moscow - Technology - Social - social advertising - Video - digital - Production

Services delivered: business advertising, magazine ads, tv ads, marketing campaign, advertising

The Cuba Tour ad campaign

Advertising - Beverage
Advertising - tv series - SMM - digital - Social Media - Facebook - russia - russian - russian advertising - commercial - Case study - case - Video - Production - moscow

Services delivered: marketing campaign, advertising, business advertising, tv ads, magazine ads

You need something similar?

Post a project in minutes and we'll introduce you to the right agencies to help you build something ever more amazing.

Start similar project100% free, no obligation