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Sales support through focussed PRMarch 2017
Sales support through focussed PR
Danish company Universal Robots is today recognized as a pioneer in lightweight robotics and human-robot collaboration. The help of Maisberger was enlisted when the company started out in early 2010. Its aim was to focus the attention of potential sales partners and end customers on the Universal Robots brand and the company's product: a small, flexible, lightweight robot that was new to German industry.
The relevant USPs also had to be made known in the trade and business press. Since then, Universal Robots has written a peerless success story. Throughout the whole of its exciting development, we have been the professional communication partner by its side, supporting and accompanying rapid growth, the challenges of the market and the need for successful lead generation.
Award winning case: Listing of microcap companyJune 2016
Award winning case: Listing of microcap company
Award winning case: Listing of microcap company In November 2015, the Danish Public Relations Association awarded Frontpage the ‘PR Tiger’ in the category for ‘best strategy’ for helping the microcap IVISYS list on the Nasdaq First North stock exchange in Stockholm. This is step-by-step description of how Frontpage handled this particular case: Step 1: Helping industry media to understand the potential of the solutions provided by the company. This was done in order to ensure that broader business media would find the company relevant at a later stage.
Step 2: Ensuring coverage of the company in a widely read business daily, before breaking the news about the plans for the company to go public on an exchange.
Step 3: Breaking the listing plans in a leading business newspaper. Great effort was put into framing the story as a part of a broader theme, the lack of access to growth capital, discussed widely in the Danish business community.
Step 4: Keeping a high level of coverage during the issuance period. Since, the success of the listing was highly dependent on retail investors subscribing to the issuance of new shares prior to the listing, Frontpage made sure that journalists were aware of the ongoing process and how they could cover it.
Step 5: The first day of trading: If a share price plunges on the first day of trading, a listing of a company is deemed unsuccessful. In order to avoid this situation, Frontpage ensured coverage of the company supporting investors attention of the new investment opportunity available on the stock market.
During the process social media content were posted and boosted to relevant investor target groups. The content were both articles and videos from the business media and content produced by Frontpage.
Frontpage handles all strategic communication, press contact and PR in Denmark which includes investor relations, content marketing, case stories, press releases and content on website. Bitdefenders security and antivirus systems protects more than 400 million users on a daily basis and has for four consecutive years won gold at the independent reviewing organisations, AV-TEST and AV-Comparatives. Bitdefender is represented in more than 100 countries and works with some of the world’s biggest IT companies such as IBM and Virgin Media. Since Frontpage began working as a PR agency for Bitdefender in Denmark and with their branding and communication strategy, Bitdefender has received extensive media coverage and Bo Skeel, security evangelist from Bitdefender, has been established as a respected expert in Danish media. Even though it is a complicated area, Bitdefender’s knowledge about IT security and the threats of tomorrow also serves well as TV content. Hear more about our collaboration with Bitdefender – contact consultant Thomas Endelt Andersen + 45 50 70 53 34
Google is one of the world’s most influential software platforms. The press naturally has a great need for news and background material but also for specific stories based on a press strategy. As Google’s PR agency in Denmark, Frontpage has advised Google in specific tasks and in the period 2005 to 2014. Frontpage ran strategic business communication for Google as a PR retainer client. In cooperation with Google’s internal communication staff Frontpage has taken care of public relations and integrated communication through press contact, media collaborations, online PR, and events. Frontpage also delivered content to Google Denmark’s websites in connection with special initiatives, articles and brochures. Tasks also including taking care of media coverage and the planning of PR campaigns and events. Google is one of the world’s most innovative organizations in internet services, technology and media. With more than 700 billion daily searches worldwide Google has a huge network of users and stakeholders. Frontpage’s work for Google has covered everything from arranging press events such as driving the Google Street View bike to top of the Rundetårn to releasing reports about how Google contribute to the Danish Internet economy. Both by introducing the concept but also by a wide range of subsequent activities. Our PR concept “tech makeover”, which Frontpage executed with Go Morgen Danmark, became an element in Google’s European bank of ideas for PR as it contributed to branding and improved investor relations. Hear more about our collaboration with Google – please contact CEO Kirsten Dinesen on +45 22 17 03 39 or firstname.lastname@example.org.
Degiro: Launch in Denmark 2015June 2016
Degiro: Launch in Denmark 2015
The online stock broker from Holland, Degiro, chose Frontpage as PR agency in Denmark when they launched their platform in the beginning of 2015 and created renewed price competition in the market which Danish private investors benefitted from. Degiro was founded in 2008 and is an online stock broker for both professional and private investors with the market’s lowest fees. In April 2014 Degiro started an ambitious European growth plan, and today Degiro is active in more than 10 European countries. The first task for Frontpage was to ensure a broad media coverage of the country’s new stockbroker to make the message reach the many private investors. Frontpage were in charge of press strategy, publishing press releases and had contact with multiple media. This resulted in a coverage of 55 articles in the days leading up to and after the launch of Degiro in Denmark and included all of Denmark’s national newspapers such as this article in Børsen and Jyllands-Posten as well as this feature in TV2 Finans. Subsequently Frontpage has been responsible for Degiro’s ongoing PR performance and publishing press releases e.g. in connection with investor relations communication. Hear more about our collaboration with Degiro – contact consultant Thomas Endelt Andersen on +45 50 70 53 34 or email@example.com.
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