Public Relations for Ericsson: 'Ericsson IoT Report'

Home - Denmark - Capital Region of Denmark - København - Copenhagen - Ericsson IoT Report

Learn more about this example of Public Relations

Industry of the client: Technology Hardware & Equipment
Service provided: Public Relations
Audience: Business to Business
Geographic scope: International
Tags: content marketing, PR, Technology, IoT, TV, Media, pitch

Ericsson Denmark and Frontpage together developed the idea of a Danish IoT Report in the winter of 2014. The final report, which investigates Danish businesses’ attitude and readiness towards IoT and how they should approach and benefit from it, came out in November 2015 and was met with substantial interest by media and organizations. The Report, which was the first of its kind in Denmark, was covered in more than 40 articles in both national and regional media across both print and online platforms, as well as on national TV news and social media. The report was done by Monitor Deloitte for Ericsson Denmark in cooperation with DI Digital (Danish ICT and Electronics Federation) and as this was the first of its kind in Denmark, it helped to position Ericsson as thought leader in the IoT and disruption agenda in Denmark. Reasons for its media success: This report was the first of its kind in Denmark and came at a time, when the IoT agenda and digitalisation of industry and society were getting increasing media coverage.

Top level, well-known Danish companies participated in the report and were willing to be interviewed in the survey. Some also act as a case in the media coverage of the report, taking interviews with journalists. We made sure to have both public and private companies as cases to appeal to all media.

 Shaping every media pitch to fit the specific media.

All key journalists were offered interview with Ericsson Denmark, DI Digital and our 2 cases from the report.

Hear more about the IoT Report – please contact consultant Thomas Endelt Andersen + 45 50 70 53 34.

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