HomeDriving student recruitment for FPT University

Driving student recruitment for FPT University

April 2019
Driving student recruitment for FPT University
Description

FPT University is a private university of technology in Vietnam. It is a member of FPT Group and has campuses in Hanoi (main), Ho Chi Minh City and Danang.

Challenges

FPT University, Hanoi, Vietnam wanted to grow their foreign student population and they identified Nigeria as a likely source for foreign students. The university engaged us to run a campaign to drive Nigerian students to enroll for their software engineering and computer science programs.

Solutions

We designed an integrated digital marketing strategy. The first issue we confronted was the fact that Vietnam was not a country Nigerians were familiar with and the few that knew about the country only knew about “Vietnam war”.

We developed a two-pronged marketing strategy – promoting Vietnam as a fast-growing, peaceful and black friendly country. While FPT University was also positioned as a cutting-edge university with global renown.

To tell our stories, sponsored stories were placed on relevant educational platforms. We deployed targeted banner ads on Facebook and Google display network. Clicks were directed to a dedicated and highly optimized landing page
Marketing automation via Mailchimp was used to nurture the leads through the funnel.

Impacts

- 60,000+ Leads generated. - 200+ Nigerian students enrolled at FPT University.

Driving student recruitment for FPT University

April 2019
Search Engine Marketing
Digital Strategy Development
Search Engine Marketing
Digital Strategy Development
Description

FPT University is a private university of technology in Vietnam. It is a member of FPT Group and has campuses in Hanoi (main), Ho Chi Minh City and Danang.

Challenges

FPT University, Hanoi, Vietnam wanted to grow their foreign student population and they identified Nigeria as a likely source for foreign students. The university engaged us to run a campaign to drive Nigerian students to enroll for their software engineering and computer science programs.

Solutions

We designed an integrated digital marketing strategy. The first issue we confronted was the fact that Vietnam was not a country Nigerians were familiar with and the few that knew about the country only knew about “Vietnam war”.

We developed a two-pronged marketing strategy – promoting Vietnam as a fast-growing, peaceful and black friendly country. While FPT University was also positioned as a cutting-edge university with global renown.

To tell our stories, sponsored stories were placed on relevant educational platforms. We deployed targeted banner ads on Facebook and Google display network. Clicks were directed to a dedicated and highly optimized landing page
Marketing automation via Mailchimp was used to nurture the leads through the funnel.

Impacts

- 60,000+ Leads generated. - 200+ Nigerian students enrolled at FPT University.

Work details
work
Client
FTP University
place
Location
Đống Đa
business
Industry of the client
Education
people
Audience
Business to Consumer
public
Geographic scope
International
settings
Service provided
Digital Strategy, Web Design, Social Media, Online Advertising
today
Collaboration period
From: January 2015Till: December 2016
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