Digital transformation to improve communicationDecember 2017
ClientMetro Foods Ltd
Industry of the clientRetail
AudienceBusiness to Consumer
Service providedDigital Strategy, Branding, User Experience (UX design), Content Marketing, Web Analytics Strategy, Web Development, Web Design, Social Media, Media planning & buying, Advertising, Online Advertising
Collaboration periodFrom: January 2012Till: December 2017
Works made by other agencies
Check the latest works made by other agencies
Yayoi Kusama, 5November 2014
Yayoi Kusama, 5
POK, based at Λευκωσία - Lefkoşa, Cyprus has been asked by LVMH Moët Hennessy — Louis Vuitton S.A. to develop Yayoi Kusama, 5 for their brand Louis Vuitton in 2013. This customer case is known in the marketing & communication market for Commercials Archive, Design, Branding, Accessories, Bags, Leather, Watches, Louis Vuitton Adverts, Eyewear, Corporate Image.
AIRLINE WEBSITE & BOOKING INTEGRATIONSApril 2018
AIRLINE WEBSITE & BOOKING INTEGRATIONS
Cobalt is an international airline with its principal place of business in Cyprus. The airline currently flies to 20 destinations across 12 countries. It is the largest airline from the Republic of Cyprus and the only Cypriot airline with both an IATA membership and an IOSA certification.
We made the main feature of the home page the search engine, to help visitors easily search for one-way or return flights, car hire, and hotels. The search engine was placed on top of a carousel of hero images which alternate every few seconds and show different destinations, and feature CTAs such as “Book Now.”
A menu bar across the top of the home page allows visitors to quickly navigate to the Offers page, where they can find a listing of different destinations, presented in the form of photographs. Each photograph features a banner that carries the name of the city and the starting price for flights to that particular destination. The menu bar also grants easy access to a Flights section, Booking, Journey, and About Us.
E-COMMERCE & INTEGRATIONSApril 2018
E-COMMERCE & INTEGRATIONS
OJO Sunglasses has grown and massively expanded in 5 countries within a short period of just 5 years. It is currently the most successful chain of sunglasses in Cyprus.
OJO’s relative accumulated revenue across the chain has made it the only dominant sunglasses retail chain of its kind in Cyprus and Greece. Maintaining its strong and reputable brand name in these countries, OJO’s franchises can enjoy continued growth similar to the strongest fashion-orientated retail chains in the world.
Our first step was to carry out research in order to better understand our target audience. This was done through Hotjar and Google analytics. Understanding the current pain points and behaviours of the users before starting the design process helped us better address their needs!
We then decided on interaction channels and devices. Since we were mainly targeting young adults, the OJO eCommerce site had to be fully optimised for tablets and mobile phones as well, not just desktop, since many of our users would be reaching us on mobile.
After deciding on channels and devices, we mapped out a typical Customer Journey in order to make smarter decisions regarding products, marketing, UX/UI, and merchandising.
We then prioritised the features we were going to use in our designs using the MoSCoW method. This method is most effective when it comes to prioritising requirements for projects with fixed or tight deadlines!
We completed our research stage by doing competitor analysis and looking at best practises for current eCommerce trends.
Our UX research pointed us towards these principles:
- Effortless: Minimum effort from the user.
- Decision-Making: Choices shown clearly and simply.
- Engagement Loop: Users can build and enhance their shopping experience.
- Findable: Users don’t get lost navigating.
- Desirable: The look and feel are enjoyable so users return.
- Easy: Consistent and clear layout and functionality.
We then created low and high fidelity wireframes and revised until we reached our final, desired result.
GROWING WITHOUT YOUNovember 2014
GROWING WITHOUT YOU
POK, based at Λευκωσία - Lefkoşa, Cyprus has been asked to develop GROWING WITHOUT YOU for their brand CG WORLDProduct: Magazine in 2009. This campaign is known in the marketing & communication market for Print, Commercials Archive, Magazines, CG WORLD Adverts.
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