Digital strategy

April 2016
Digital strategy
Description

We did digital analysis and strategy advising for CBS Executive

Digital strategy

April 2016
Description

We did digital analysis and strategy advising for CBS Executive

Work details
work
Client
CBS Executive
place
Location
København
business
Industry of the client
Education
people
Audience
Business to Business
public
Geographic scope
International
settings
Service provided
Digital Strategy
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Works made by other agencies

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Blogger contest

Blogger contest

September 2017
September 2017

Blogger contest

Organization of a blogger’s recipe competition with cheese as an ingredient. Following the competition in Denmark, a competition in several countries has taken place with presentation of the winning recipes in Brussels in connection with a symposium.

Digital Strategy
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Digital brand platform for FMCG brand

Digital brand platform for FMCG brand

February 2017
February 2017

Digital brand platform for FMCG brand

Global white cheese brand Apetina inspires the consumers to make delicious but manageable everyday food, with help from engaging blogger content.

Food Inspiration at Eye Level
Forget about molecular gastronomy and food tweezers. That’s basically Apetina’s mission. For this reason, we have launched a new global platform in cooperation with Apetina. The platform will lower the barrier for cooking, and throw a good portion of food joy back into the kitchen.

Therefore we dare to promise that you won’t meet Jamie Oliver or Gordon Ramsay on Apetina’s new food universe. You are invited into the kitchen by ordinary people – who have a great passion for cooking. Since the content on the site is delivered by food bloggers, the true everyday heroes of today.

Authenticity and Mexican Food on the Menu

Apetina wanted to boost their digital presence without becoming just another food brand among many others. But that can be difficult when it is the rule and not the exception to have a recipe universe, and when the consumers often find inspiration in other places.

For this reason, we invited some carefully chosen bloggers from Apetina’s primary markets to join us at the table. It creates credibility and authenticity when the dinner inspiration is served by a team of busy twin parents, or when an adventurous globetrotter shares her best tips when it comes to Mexican cooking. As a bonus, the content is easier swallowed when it comes from ordinary people, with whom the consumer can identify.

A Design that Reeks of Cheese

We have also included the joy of food in the design. Big, gorgeous pictures of food with a common denominator in the shape of cheese. Cheese in solid, melted, liquid, crumbled and spreadable shape -  it will make your stomach growl and make your mouth water. From navigation, to icons and the delicious dishes the Apetina site is made in a style that’s easy to digest, which help underline the fact that cooking delightful food doesn’t need to be cumbersome.

At Creuna we take care of planning and coordinating content with the bloggers from the six main markets. In this way, we make sure that every month there will be new dishes on the menu for the hungry consumers, and that Apetina have time to work on other projects.

The Social Way to the Shopping Cart

Most of us don’t jump head first into a branded food universe, when we with greasy fingers find our smartphone in the kitchen. For this reason, we realized that to catch the consumers, we needed to be present where they find their inspiration; Facebook and Instagram.

Social media is an obvious distributer of content, since it makes it possible for us to meet the consumers, long before their stomachs starts to growl and their shopping cart is full.

We take care of the community management, and are therefore responsible for creating synergies between the different channels, and drive competitions and campaigns, which gets even the pickiest foodie to join the cheese cart.  

Digital Strategy
Content Strategy
Website Creation
Digital strategy and brand platform development

Digital strategy and brand platform development

February 2017
February 2017

Digital strategy and brand platform development

CLOSETS TO THE FISH, THE CUSTOMER, AND THE CONSUMER

Royal Greenland’s new platform invites the professional kitchen to join them on the trip from sea to table, and get inspired to put fish on the menu.

From catch to consumer
You might know Royal Greenland from the shrimps you can buy at the supermarket. But maybe you don’t know that Royal Greenland is one of the only fish producers that is completely vertically integrated. This means that Royal Greenland has been taking loving care of your shrimp all the way from the sea, to the processing, to the packaging and finally to your table. For this reason, sustainability and quality is superior. This, of course, does not only refer to the shrimp, but also to the many other fish and seafood products that Royal Greenland produces.

Royal Greenland invited us to come onboard to tell this story, with help from a new digital platform.

Fish communication to more audiences
There were two sides to the project. On one side, we had to tell the story of the brand, the distributors, the cooperation partners and the purchasers. An audience that does not necessarily have a hands-on approach to the final product, but which is interested in years, reports and the tale of Royal Greenland.
 
On the other side, the site needed to inspire any chef to put more fish on the menu. But when it comes to the professional kitchen, there are almost as many chefs as there is fish in the sea. Therefore, the site needs to inspire both the cafeteria manager who makes purchases for a big cafeteria, and the à la carte chef, who with careful precision places the white fish as the crowning achievement.
 
From corporate information to culinary inspiration
To include both audiences and put the spotlight on the brand, we made the design with Royal Greenland’s marine universe in mind.
 
Big, gorgeous welcoming pictures of food dominate the site and make it smell like fish in a good way. As a user, you can almost hear the waves roaring and taste the salt in the air when you visit the site. At the same time, the products are in focus, when the professional chefs are invited to dive into an ocean of inviting recipes and great tips.
 

Digital Strategy
Content Strategy
Website Creation
Creating customer engagement with new parents

Creating customer engagement with new parents

February 2017
February 2017

Creating customer engagement with new parents

In Libero’s digital world, expectant and new parents meet real parenthood experts in other mothers and fathers. In collaboration with Creuna, Libero has turned its digital channels into indispensable sources for tips, advice and contact with others in the same boat.

 

 

 

Digital Strategy
Content Strategy
Website Creation
Blogger contest

Blogger contest

September 2017
September 2017

Blogger contest

Organization of a blogger’s recipe competition with cheese as an ingredient. Following the competition in Denmark, a competition in several countries has taken place with presentation of the winning recipes in Brussels in connection with a symposium.

Digital Strategy
Social Media

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