Web Design for Que Pasa Ltd: 'Digital Marketing'

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Industry of the client: Food
Service provided: Web Design
Audience: Business to Consumer
Geographic scope: Local
Tags: video marketing, PPC, consultancy, SEO, SMM, website design

Located in the heart of Karen Shopping Centre, Nairobi, Que Pasa Bar & Bistro is a unique restaurant that provides ideal food, drinks and refreshing ambiance. We are open daily for breakfast, lunch, and dinner from 9.00 am. With bright, bold and tasty seasonal dishes, a well stocked bar, diverse music collection and occasional art exhibition, we definitely offer a worthwhile experience. Come and enjoy looking forward to hosting you.

Que Pasa engaged with us in order to develop their digital footprint, at a time when the importance of Digital Marketing was becoming crucial. This included website revamp, social media campaigns, email marketing establishment as well as a new Wine Club set-up. 

   30% increase in website traffic  15% increase in new customers in 1st quarter  50 % increase in social media engagement

Challenges The client had a static site highlighting general restaurant features. They had set goals to attract new customers from other parts of Nairobi. They faced with a communication challenge on their online platforms.

  How Digital Marketing Helped We helped the client www.quepasa.co.ke by providing crucial increases in website traffic, social media engagement and sales. As a result, new patrons were being attracted and their online content was creative and had a pulling power. Establishment of the Wine Club provided the client with a new service to offer that captured a demographic of customers they wanted. 

  Results, Return on Investment and Future Plans 

   30% increase in website traffic  15% increase in new customers in 1st quarter  50 % increase in social media engagement  85 new sign-ups to Wine Club  20% increase in database in 1st quarter

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