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Digital Marketing

July 2016
Digital Marketing
Description

Located in the heart of Karen Shopping Centre, Nairobi, Que Pasa Bar & Bistro is a unique restaurant that provides ideal food, drinks and refreshing ambiance. We are open daily for breakfast, lunch, and dinner from 9.00 am. With bright, bold and tasty seasonal dishes, a well stocked bar, diverse music collection and occasional art exhibition, we definitely offer a worthwhile experience. Come and enjoy looking forward to hosting you.

Que Pasa engaged with us in order to develop their digital footprint, at a time when the importance of Digital Marketing was becoming crucial. This included website revamp, social media campaigns, email marketing establishment as well as a new Wine Club set-up. 

   30% increase in website traffic  15% increase in new customers in 1st quarter  50 % increase in social media engagement

Challenges The client had a static site highlighting general restaurant features. They had set goals to attract new customers from other parts of Nairobi. They faced with a communication challenge on their online platforms.

  How Digital Marketing Helped We helped the client www.quepasa.co.ke by providing crucial increases in website traffic, social media engagement and sales. As a result, new patrons were being attracted and their online content was creative and had a pulling power. Establishment of the Wine Club provided the client with a new service to offer that captured a demographic of customers they wanted. 

  Results, Return on Investment and Future Plans 

   30% increase in website traffic  15% increase in new customers in 1st quarter  50 % increase in social media engagement  85 new sign-ups to Wine Club  20% increase in database in 1st quarter

Digital Marketing

July 2016
Description

Located in the heart of Karen Shopping Centre, Nairobi, Que Pasa Bar & Bistro is a unique restaurant that provides ideal food, drinks and refreshing ambiance. We are open daily for breakfast, lunch, and dinner from 9.00 am. With bright, bold and tasty seasonal dishes, a well stocked bar, diverse music collection and occasional art exhibition, we definitely offer a worthwhile experience. Come and enjoy looking forward to hosting you.

Que Pasa engaged with us in order to develop their digital footprint, at a time when the importance of Digital Marketing was becoming crucial. This included website revamp, social media campaigns, email marketing establishment as well as a new Wine Club set-up. 

   30% increase in website traffic  15% increase in new customers in 1st quarter  50 % increase in social media engagement

Challenges The client had a static site highlighting general restaurant features. They had set goals to attract new customers from other parts of Nairobi. They faced with a communication challenge on their online platforms.

  How Digital Marketing Helped We helped the client www.quepasa.co.ke by providing crucial increases in website traffic, social media engagement and sales. As a result, new patrons were being attracted and their online content was creative and had a pulling power. Establishment of the Wine Club provided the client with a new service to offer that captured a demographic of customers they wanted. 

  Results, Return on Investment and Future Plans 

   30% increase in website traffic  15% increase in new customers in 1st quarter  50 % increase in social media engagement  85 new sign-ups to Wine Club  20% increase in database in 1st quarter

Work details
work
Client
Que Pasa Ltd
place
Location
Nairobi
business
Industry of the client
Food
people
Audience
Business to Consumer
public
Geographic scope
Local
settings
Service provided
Web Design
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