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Digital behaviour and identity - MarketPlaceMarch 2018
Digital behaviour and identity - MarketPlace
Ticketing experience reimagined.
Sem Hora is a premium marketplace. It offers convenient shopping for tickets as well as access control for unique events
Its growth, geographically and in the number of consumers, required the company to think of ways to stay strong and competitive. Updott identified the opportunity to rethink their overall experience to set new levels for competitors and position themselves as a distinct marketplace.
To recreate their App UX and UI, we first had to go deep in their value proposition to then define their brand strategy and personality, which guided the overall behaviour of the business and their identity.
In the end, from the new brand positioning, we redefined the whole identity from logo to the overall brand system, the App user interface and the digital user experience.
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