Online Advertising for PPG Industries: 'DEKORAL FASHION CAMPAIGN 2015'

Home - Poland - Masovian Voivodeship - Warszawa - Warsaw - DEKORAL FASHION CAMPAIGN 2015

Learn more about this example of Online Advertising

Industry of the client: Household Products
Service provided: Online Advertising
Audience: Business to Consumer
Geographic scope: International
Tags: Dekoral Fashion

Image digital campaign. The principal aim of the campaign was to improve the awareness and recognition of the names of Dekoral Fashion colours from the Fashion Collection palette and to make Dekoral Fashion no. 1 expert in terms of colours.

How to prove that nobody knows more about colours than Dekoral Fashion does? How to increase the awareness of the names of colours from the Fashion Collection palette within the target group? Our solution was to carry out a national survey of colour preferences, a reliable study combined with the newest technology and play.

The action comprised 3 areas of activity:

1. Studying the colour preferences in the Internet and offline and using the data collected for PR purposes, resulting in the publication of an extensive report in the trade magazine Cztery Katy.

2. Ambient marketing technologies which consisted in scanning the brains of the passers-by with an encephalograph – action titled “Get to know the colour within your soul” (neuromarketing).

3. A contest based on the study, involving representatives of the world of fashion and design: Karolina Malinowska and Olivier Janiak.

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