CUCKOO'S NESTNovember 2014
Industry of the clientClothing & Accessories
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Check the latest works made by other agencies
Buzz Case Study FilmDecember 2016
Buzz Case Study Film
Vodka mix brands in Lebanon are all fighting around the same international image of partying.
But for Buzz, the local rebel brand, we wanted to create a campaign that was genuinely Lebanese and down-to-earth.
If there is anything that Lebanon is known for, it's having a good time no matter what. So we translated this national spirit into "keep the mood on fire".
We took regular guys and put 'em in typical situations that threaten the good mood, using the simple wrong/wrong/right format as a guide on how to keep the mood on fire.
Then on Facebook, we invited people to propose their own √ answer to complete a fictional new ad.
The person whose answer was most on fire with comments, shares and votes got a chance to win a trip with 4 friends to Aya Napa, and to act in one of the new ads.
We then released these two new ads as sequels.
After only one week on-air, the ads reached over 26,000 views online alone. Viewing figures reached levels never seen before in a market like Lebanon. We knew we had a good thing on our hands, but we're not prepared for what was to come.
The expressions quickly spread in day-to-day speak on the streets and online, turning the campaign and the brand into something of a CULT.
The people broadcast these expressions absolutely everywhere… in places we never imagined…
On FB statuses, groups
On special occasions
And of course politics.
interventions on menus
On famous TV shows
The format of the ads was even reworked into chat talk
and user content
The people effectively became the loudest medium of the whole campaign.
In just 3 months, the Buzz language became so common that it even was too much for some.
This didn't bother the actors who benefited from unrivalled stardom.
The brand of course, reached new levels of fame as well. With sales increasing by 84% over the period of the campaign.
BPN Beirut, based at محافظة بيروت, Lebanon has been asked to develop Italy for their brand Le MallProduct: Le Mall in 2010. This customer case is known in the marketing & communication market for Print, Commercials Archive, Culture, Leisure, Sport, Le Mall Adverts.
BPN Beirut, based at محافظة بيروت, Lebanon has been asked to develop Brazil for their brand Le MallProduct: Le Mall in 2010. This customer case is known in the marketing & communication market for Print, Commercials Archive, Culture, Leisure, Sport, Le Mall Adverts.
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