Cia LiterisFebruary 2016
ClientCia Literis Distribuição de Li
Industry of the clientEducation
AudienceBusiness to Business
Works made by other agencies
Check the latest works made by other agencies
Leitíssimo - milk produced by grazing cattleJuly 2016
Leitíssimo - milk produced by grazing cattle
Leitíssimo is a brand of milk produced by cows from a single herd that roam free on pasture, are free of tuberculosis and brucellosis and are not injected with hormones. The milk production process is sustainable and the milk is bottled at the farm, near the city of Jaborandi in southwest Bahia. It is the largest pasture-based dairy herd in Brazil.
During strategy and positioning development, the “premium” factor was dealt with factually, anchored in a sensitive and human reality that reflects the company’s day-to-day activities. We achieved this by focusing on simplicity, using the Portuguese word for milk (Leite) and combining it with the superlative suffix “íssimo”, reflecting what is effectively a unique, superlative milk. The brand and packaging design were developed to produce an emotional and visual contrast at both the point of sale and in consumers’ refrigerators.
Cafiaspirina Frases, 3 (por)November 2014
Cafiaspirina Frases, 3 (por)
The campaign Cafiaspirina Frases, 3 (por) is a CafiaspirinaAgency: AlmapBBDO, BrazilCountry: BrazilCategory: Health & Pharmaceutical advert, born from the union between AlmapBBDO (based at São Paulo, Brazil) and Bayer AG in 2014. This campaign is known in the marketing & communication market for Print, Commercials Archive, Health, Pharmaceutical Products, Cafiaspirina Adverts.
The campaign Telegraf is a Panamericana - Art And Design SchoolProduct: Panamericana School Of Art & Design advert, born from the union between AlmapBBDO (based at São Paulo, Brazil) and Panamericana Escola De Arte E Design(Panamericana School of Art and Design) in 2008. This customer case is known in the marketing & communication market for Print, Commercials Archive, Colleges, Universities, Education Centers, Panamericana - Art And Design School Adverts.
The campaign Legs is a VolkswagenProduct: Volkswagen Spacefox advert, born from the union between AlmapBBDO (based at São Paulo, Brazil) and Volkswagen Group in 2007. This customer case is known in the marketing & communication market for Print, Commercials Archive, Cars, Volkswagen Adverts.
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