Cia LiterisFebruary 2016
ClientCia Literis Distribuição de Li
Industry of the clientEducation
AudienceBusiness to Business
Works made by other agencies
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Leitíssimo - milk produced by grazing cattleJuly 2016
Leitíssimo - milk produced by grazing cattle
Leitíssimo is a brand of milk produced by cows from a single herd that roam free on pasture, are free of tuberculosis and brucellosis and are not injected with hormones. The milk production process is sustainable and the milk is bottled at the farm, near the city of Jaborandi in southwest Bahia. It is the largest pasture-based dairy herd in Brazil.
During strategy and positioning development, the “premium” factor was dealt with factually, anchored in a sensitive and human reality that reflects the company’s day-to-day activities. We achieved this by focusing on simplicity, using the Portuguese word for milk (Leite) and combining it with the superlative suffix “íssimo”, reflecting what is effectively a unique, superlative milk. The brand and packaging design were developed to produce an emotional and visual contrast at both the point of sale and in consumers’ refrigerators.
Digital behaviour and identity - MarketPlaceMarch 2018
Digital behaviour and identity - MarketPlace
Ticketing experience reimagined.
Sem Hora is a premium marketplace. It offers convenient shopping for tickets as well as access control for unique events
Its growth, geographically and in the number of consumers, required the company to think of ways to stay strong and competitive. Updott identified the opportunity to rethink their overall experience to set new levels for competitors and position themselves as a distinct marketplace.
To recreate their App UX and UI, we first had to go deep in their value proposition to then define their brand strategy and personality, which guided the overall behaviour of the business and their identity.
In the end, from the new brand positioning, we redefined the whole identity from logo to the overall brand system, the App user interface and the digital user experience.
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