Home - Australia - Western Australia - Perth - Branding & Positioning - Carbon Business Group Branding

Carbon Business Group Branding

August 2015
Carbon Business Group Branding
Description

Right from the beginning, the founders of Carbon (at the time, an unnamed business) had a goal to develop something unique in their industry.Competing brands were generally conservative and disengaging and Red Meets Blue saw an opportunity to explore and create a direction that would be noticed.Backed up by a strong suite of collateral and digital assets, the result was ‘Carbon’ – a brand and identity that spoke “rockstar” instead of accounting.Since launching, the company continues to grow with an integrated offering and engaging brand that is both attractive and resonating well with clients.

Carbon Business Group Branding

August 2015
Description

Right from the beginning, the founders of Carbon (at the time, an unnamed business) had a goal to develop something unique in their industry.Competing brands were generally conservative and disengaging and Red Meets Blue saw an opportunity to explore and create a direction that would be noticed.Backed up by a strong suite of collateral and digital assets, the result was ‘Carbon’ – a brand and identity that spoke “rockstar” instead of accounting.Since launching, the company continues to grow with an integrated offering and engaging brand that is both attractive and resonating well with clients.

Work details
work
Client
Carbon Business Group
place
Location
Perth
business
Industry of the client
Accounting
people
Audience
Business to Business
public
Geographic scope
National
settings
Service provided
Branding
Looking for an agency providing that kind of service?Start a project

Works made by other agencies

Check the latest works made by other agencies
Life Ready Physio Branding

Life Ready Physio Branding

August 2015
August 2015

Life Ready Physio Branding

Red Meets Blue named the brand ‘Life Ready Physio’ and began developing a foundation built on strong values and a mission to move individuals to their best quality of life.A few years and a number of successful clinic launches later, Life Ready Physio is one of the 100 fastest growing brands in the country whilst maintaining a strong home grown culture and a genuine care for its patients.Life Ready’s success is found in its commitment to align the brand (what it says) with the experience (what it does) and Red Meets Blue continues to work closely with the company to manage the brand, it’s marketing and strategic planning for the future.

Branding & Positioning
CJ's Auto Parts

CJ's Auto Parts

November 2017
November 2017

CJ's Auto Parts

Branding & Positioning
E-commerce
Website Creation
Social Media
SEO
Online Advertising
Kleenheat Digital Campaign Design

Kleenheat Digital Campaign Design

August 2015
August 2015

Kleenheat Digital Campaign Design

The Kleenheat team engaged Red Meets Blue to lead the process of better understanding who was coming to the website, how they were arriving, what frame of mind they were in and what we wanted them to achieve whilst on the website.Strategic user pathway planning helped us map out the ideal experience path whilst on the website, and from this understanding, we built a framework and series of designs to ensure the user experience was rich, enjoyable, interactive and authentic.

Branding & Positioning
LOCAL AREA MARKETING -  F45 Training

LOCAL AREA MARKETING - F45 Training

January 2018
January 2018

LOCAL AREA MARKETING - F45 Training

Facebook Advertising is the perfect solution for Local Area Marketing. We can target within a 5km+ radius of your location to ensure you're getting your ideal clientele.

In this case study, LBD Marketing worked with one of the fastest growing Fitness companies called F45 Training to help them generate enquiries for a new franchise.

Digital Strategy
Branding & Positioning
Advertising
Online Advertising
Wittner. WALK TALL

Wittner. WALK TALL

July 2016
July 2016

Wittner. WALK TALL

We refreshed the iconic women’s shoe brand Wittner. Strategy was developed from the insight of ‘the feeling you get when you put on that perfect shoe’. We relaunched the brand with a bold campaign featuring Australian actress Emma Booth. Confident, clean, structured, black and white imagery with strong typography all come together to deliver the empowering statement WALK TALL.

Brand Strategy + Positioning + Brand Story + Brand Refresh + Advertising + Digital + Design

With a vision in place we reviewed every brand touchpoint. From simplifying and optimising the Wittner Brand Mark to redesigned packaging, signage, product labels, e-comm website, blog & all member based and advertising digital communications.

What happened next? Advertising campaigns relate back to the Brand Strategy and decisions around product design, partners, bloggers and relationships, staff engagement etc have a core focus. Product is being called on for editorial like never before. Wittner has solidified a new relationship with DJ's and new life has been injected into the brand. Customers are engaging and this is being clearly proven at the register.

Ready to bring your brand to life? Let's talk.

Branding & Positioning

Let us guide you to the best agency

From web design to advertising campaigns, we guide you to the right agency fitting your needs and budget. Then, compare and hire the one that’s right for you.

I need an agency

100% free. Fees are charged to agencies interested in your project.