Works made by other agencies
Check the latest works made by other agencies
Zerkalochka for PanasonicAugust 2016
Zerkalochka for Panasonic
1. to attract a wider range of photography enthusiasts to Lumix products.
2. to boost the brand’s position as a leader on the non-DSLR cameras market.
To present the Lumix GF3 camera advantages:
- light and compact
- perfect picture quality that can be compared to that of DSLR-cameras
- touch display
The Lumix GF3 stands out even among DSLR-cameras. But what could we use the heavyweight DSLR-cameras for? We could use them for muscle training!
To launch a viral advertising campaign featuring a fitness club that uses DSLR cameras as dumbbells. We use viral promotion techniques.
Aleksey Sukhous started his own fitness club ‘Zerkalochka’ where people train with the help of DSLR-dumbbells. The cameras are not only heavy but also, according to Sukhous, have a ‘photoincapsulating’ effect which means they transfer the energy from the cameras to the body.
Aleksey managed to attract a lot of attention to his project and obtained a lot of followers.
The last stage of the campaign was a video where Aleksey explained why DSLR-cameras are only suitable for fitness trainings and that the light camera that makes good quality pictures is actually Lumix GF3.
KEY WESTNovember 2014
The campaign KEY WEST is a Hawaiian TropicAgency: Grey Worldwide StockholmCountry: SwedenCategory: Skin Care, Health & Pharmaceutical advert, born from the union between Grey Worldwide Moskva (based at Тверской район, Russian Federation) and Energizer Holdings, Inc. in 2007. This campaign is known in the marketing & communication market for Print, Commercials Archive, Pharmaceutical Products, Skin Care, Health, Hawaiian Tropic Adverts.
Ирония СудьбыNovember 2014
APCO Moscow, based at Тверской район, Russian Federation has been asked by VimpelCom to develop Ирония Судьбы for their brand BeelineProduct: Мобильный контент "Ирония судьбы" in 2008. This customer case is known in the marketing & communication market for Print, Commercials Archive, Mobile Communications, Beeline Adverts.
Maybelline Makeup School seriesAugust 2016
Maybelline Makeup School series
Task: to create a series of original makeup edutainment shorts Concept: Combine instructional video with a drama series genre. Implementation: A series of short films about girlfriends and situations they get into. Each character has a distinct personality and image. They discuss their daily issues, devise schemes, make enemies and friends. As the story unfolds, they also learn the art of makeup and Maybelline products and even participate in makeup master classes. Results: In one year, the number of subscribers has grown from 3,000 to 15,000. Even after the project's end viewers have continued to show interest in further lives of the characters.
LBL Communication Group, based at Пресненский район, Russian Federation has been asked to develop Walls for their brand Blu TackProduct: Blu Tack in 2013. This campaign is known in the marketing & communication market for Print, Commercials Archive, Household maintenance, pet products, House, Garden, Pets, Blu Tack Adverts.
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