Home - Mexico - Nuevo Leon - Monterrey - Branding & Positioning - Cabo Grill Brand

Cabo Grill Brand

February 2016
Cabo Grill Brand
Description

Cabo Grill es una cadena de restaurantes que ha experimentado un rápido crecimiento en México, debido a su excelente mezcla de variedad, sabor, ambiente y precio que brindan al consumidor una excelente oferta de valor. 

Cuando los dueños de esta cadena nos contrataron para el proyecto de gestación de marca, tenían claro cuáles serían sus puntos diferenciales en este nuevo emprendimiento, y después de varias juntas de trabajo, llegamos con varias alternativas de lo que sería la nueva marca. Al final, se eligió el nombre de "Cabo Grill", el cual resultó ser muy bien aceptado por el consumidor, al ser un nombre corto, directo y con reminiscencias geográficas al lugar del taco de pescado por excelencia: Cabo San Lucas

Cabo Grill Brand

February 2016
Description

Cabo Grill es una cadena de restaurantes que ha experimentado un rápido crecimiento en México, debido a su excelente mezcla de variedad, sabor, ambiente y precio que brindan al consumidor una excelente oferta de valor. 

Cuando los dueños de esta cadena nos contrataron para el proyecto de gestación de marca, tenían claro cuáles serían sus puntos diferenciales en este nuevo emprendimiento, y después de varias juntas de trabajo, llegamos con varias alternativas de lo que sería la nueva marca. Al final, se eligió el nombre de "Cabo Grill", el cual resultó ser muy bien aceptado por el consumidor, al ser un nombre corto, directo y con reminiscencias geográficas al lugar del taco de pescado por excelencia: Cabo San Lucas

Work details
work
Client
Cabo Grill
place
Location
Monterrey
business
Industry of the client
Restaurants
people
Audience
Business to Consumer
public
Geographic scope
National
settings
Service provided
Branding
Looking for an agency providing that kind of service?Start a project

Works made by other agencies

Check the latest works made by other agencies
Shop. Arch. Kids.

Shop. Arch. Kids.

May 2018
May 2018

Shop. Arch. Kids.

When we are children, our room becomes our command center: only we decide who enters and who does not (although mom has unlimited VIP passes); that’s where we can do and undo as we please (although dad gives us a reprimand when everything is a mess). Our room is our universe: it sees us sleep, it sees us play, it sees us wake up, it sees us cry, it sees us grow, it sees us smiling … but above all it sees us dreaming. We love our room because it is our best confidant. There we keep everything: the toys, our photos, the goodies that mom and dad will not let us eat, that’s where we listen to the music we like. And it is our room that learns first how our day was or if we have homework. Our room is happy when we are happy because when we jump in bed … he knows it was a great day.

Shop Arch. Kids –an architecture and furniture studio based in Mexico City, specialized in building, projecting and transforming children’s rooms– entrusted us with the beautiful task of expanding the essence of their brand in order to bring it closer to the little ones at home, enriching it with elements that create empathy both with them and with the decision makers (i. e. their parents). We have redesigned the the the pre-existing brand image, expand its color range and create other companion elements.

Nonetheless the most important feature of this rebranding was the creation of two characters that became the axis of the interaction between the brand and the public, thus reinforcing the communication with the children (previously absent).

Branding & Positioning
Graphic Design
Motion Design
FCBarcelona

FCBarcelona

November 2017
November 2017

FCBarcelona

Branding & Positioning
Content Strategy
Graphic Design
Advertising
Cobain

Cobain

October 2014
October 2014

Cobain

The Fork Co., based at Santiago de Querétaro, Mexico has been asked to develop Cobain for their brand CocaineProduct: Advertising Agency in 2012. This campaign is known in the marketing & communication market for Print, Commercials Archive, Advertising agencies, Cocaine Adverts.

Branding & Positioning

Branding for Abarratos Delirio in Mexico City

February 2016
February 2016

Branding for Abarratos Delirio in Mexico City

Abarrotes Delirio balances street life and good food through its authentic and functional offer, conveying a lifestyle which is impulsed by a new gastronomical street culture and gourmet meals, but in a new pantry-ready format. Our objective was to communicate Abarrotes Delirio's philosophy, based on practicality, simplicity and on the organic provenance of their ingredients, through its identity and interior design, which in turn was developed by Habitación 116. The careful selection of the products on offer is depicted in the graphic style developed for the brand, where each element serves a specific purpose to complement this lifestyle. The contrast between the opposing concepts of a corner shop and a gourmet one is resolved through a neutral and pristine base that can cater for all forms and colours which are naturally present in the products, thus effectively communicating the concept of closeness, authenticity and selectiveness.

Branding & Positioning
FCBarcelona

FCBarcelona

November 2017
November 2017

FCBarcelona

Branding & Positioning
Content Strategy
Graphic Design
Advertising

Let us guide you to the best agency

From web design to advertising campaigns, we guide you to the right agency fitting your needs and budget. Then, compare and hire the one that’s right for you.

I need an agency

100% free - Fee is charged to agencies willing to collaborate with you.