BRUGG

January 2016
BRUGG
Description

Brugg has over 100 years of history as a category leader with product innovation. The challenge was to build awareness and snatch market share from the longer established global-brands-in-China.

Leveraging their Swiss heritage we devised an advertising campaign that stood out from the crowd. With smart, insights led planning our communications were able to build mindshare in a wider stakeholder group, looking at a wide rage of influencers across the category value chain.

BRUGG

January 2016
Description

Brugg has over 100 years of history as a category leader with product innovation. The challenge was to build awareness and snatch market share from the longer established global-brands-in-China.

Leveraging their Swiss heritage we devised an advertising campaign that stood out from the crowd. With smart, insights led planning our communications were able to build mindshare in a wider stakeholder group, looking at a wide rage of influencers across the category value chain.

Work details
work
Client
BRUGG
place
Location
Shanghai
business
Industry of the client
Construction
people
Audience
Business to Business
public
Geographic scope
International
settings
Service provided
Branding
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