BRUGG

Branding

BRUGG

Brugg has over 100 years of history as a category leader with product innovation. The challenge was to build awareness and snatch market share from the longer established global-brands-in-China.

Leveraging their Swiss heritage we devised an advertising campaign that stood out from the crowd. With smart, insights led planning our communications were able to build mindshare in a wider stakeholder group, looking at a wide rage of influencers across the category value chain.

Client: BRUGG
Location: Shanghai
Industry of the client: Construction
Audience: Business to Business
Geographic scope: International
Service provided: Branding

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