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Retail; Poff’s Story Coffee & DessertOctober 2017
Retail; Poff’s Story Coffee & Dessert
My client wanted make his first business. He ask me to make his business look fresh and not look like local.
We create a concept for Poff’s Story Coffee & Dessert and notice that Korean wave was so popular and give a Korean taste on their business. We (Benang Merah Komunikasi) set up those business for franchise and retailer concept for next upcoming business. But not look like a local store. We develop and create brand awareness this store from Korea and interact for the first time in viral strategy (Facebook and twitter) in korean language. Gather one by one a visual merchandising skill and a brand development to his store. We created the brand identity and environmental graphics for Poff’s Story Coffee & Dessert, the first Korean coffee shop/café/retail concept in Bandung, West Java. Located in the congested downtown area, Poff’s Story Coffee & Dessert offers a cozy, relaxing refuge surrounded by vertical gardens along the interior walls. The grocery shop and even the restrooms are covered with wall graphics depicting nature.
If you look at retailer associations, some say they include restaurants or have a restaurant division. Others mention them separately (e.g. the American Restaurant and Retailer Association). A retailer is defined as the seller of goods or commodities in small quantities directly to consumers, so it sounds like technically a restaurant fits the definition. That being said, we think the average reader thinks of a store or on-line business (that sells groceries, clothing, books, etc.) and not a restaurant when they read “retailer.“
Project Details Reference
Fully Feast The Togetherness in MoutonJuly 2016
Fully Feast The Togetherness in Mouton
Mouton is a nighttime indulgence of having self-grilling experience in a warm street fair feast to socialize, celebrate and be entertained. They serve various meat & lamb based culinary merry making. We are approached to develop start form Brand Naming, concept research and to every necessary visual touchpoints to translate the warmness and feastivity of Mouton Slice & Grill.
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