Breakfast Kitchen Appliances website

Advertising

Panasonic

Home - Russia - Moscow - gorod Moskva - Advertising - Breakfast Kitchen Appliances website

Task: describe in plain words the advantages of the new Panasonic products

Concept: give each object a story of its own.

Implementation: The website has two sections. The appliances are arranged throughout the kitchen, and the user can choose between two modes of exploring it. One mode gives access to full technical information about the toaster, the electric kettle and the coffeemaker. The other mode tells magical stories. Conventional kitchen transforms into a magical place with images and words on the walls, and the unseen storyteller begins a narration which sounds like Oriental fairytales. The voice tells of love, honor and friendship, and in each tale the appliances play special, prominent roles. Never before kitchen appliances had been heroes of a whole collection of fairytales.

Client: Panasonic
Location: gorod Moskva
Industry of the client: Consumer Electronics
Audience: Business to Consumer
Geographic scope: International
Service provided: Advertising

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