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Breakfast Kitchen Appliances website

August 2016
Description

Task: describe in plain words the advantages of the new Panasonic products

Concept: give each object a story of its own.

Implementation: The website has two sections. The appliances are arranged throughout the kitchen, and the user can choose between two modes of exploring it. One mode gives access to full technical information about the toaster, the electric kettle and the coffeemaker. The other mode tells magical stories. Conventional kitchen transforms into a magical place with images and words on the walls, and the unseen storyteller begins a narration which sounds like Oriental fairytales. The voice tells of love, honor and friendship, and in each tale the appliances play special, prominent roles. Never before kitchen appliances had been heroes of a whole collection of fairytales.

Breakfast Kitchen Appliances website

August 2016
Description

Task: describe in plain words the advantages of the new Panasonic products

Concept: give each object a story of its own.

Implementation: The website has two sections. The appliances are arranged throughout the kitchen, and the user can choose between two modes of exploring it. One mode gives access to full technical information about the toaster, the electric kettle and the coffeemaker. The other mode tells magical stories. Conventional kitchen transforms into a magical place with images and words on the walls, and the unseen storyteller begins a narration which sounds like Oriental fairytales. The voice tells of love, honor and friendship, and in each tale the appliances play special, prominent roles. Never before kitchen appliances had been heroes of a whole collection of fairytales.

Work details
work
Client
Panasonic
place
Location
gorod Moskva
business
Industry of the client
Consumer Electronics
people
Audience
Business to Consumer
public
Geographic scope
International
settings
Service provided
Advertising
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