Advertising for Panasonic: 'Breakfast Kitchen Appliances website'

Home - Russia - Moscow - gorod Moskva - Moscow - Breakfast Kitchen Appliances website

Learn more about this example of Advertising

Industry of the client: Consumer Electronics
Service provided: Advertising
Audience: Business to Consumer
Geographic scope: International
Tags: Advertising, kitchen appliances, kitchen, Electronics, house goods, panasonic, Website, site, digital, Illustration, Creative, creative advertising, poems, russian, russian advertising, Case study, case, video case, Video

Task: describe in plain words the advantages of the new Panasonic products

Concept: give each object a story of its own.

Implementation: The website has two sections. The appliances are arranged throughout the kitchen, and the user can choose between two modes of exploring it. One mode gives access to full technical information about the toaster, the electric kettle and the coffeemaker. The other mode tells magical stories. Conventional kitchen transforms into a magical place with images and words on the walls, and the unseen storyteller begins a narration which sounds like Oriental fairytales. The voice tells of love, honor and friendship, and in each tale the appliances play special, prominent roles. Never before kitchen appliances had been heroes of a whole collection of fairytales.

Other ideas of Advertising

Nissan Corporate

Advertising - Automotive
nissan - Car - Advertising - russia - Case study - Video - Production - Animated - video production - development - corporate - corporative

Services delivered: advertising, marketing campaign, magazine ads, business advertising, tv ads

Little Amsterdam

Advertising - Beverage
Advertising - amstel - SMM - Social Media - digital out of home - doh - Amsterdam - moscow - russian - russian advertising - Case study - case - Video - Production - vk - Facebook

Services delivered: advertising, tv ads, marketing campaign, business advertising, magazine ads

Nutty Star – The First National Karaoke Show

Advertising - Food
Advertising - Interactive - russia - Website - show - singing - involvement - Case study - case - moscow - lipton - fmcg - Tea

Services delivered: marketing campaign, magazine ads, tv ads, advertising, business advertising

Interactive reality show ‘Hitchhiking to Havana’

Advertising - Beverage
Advertising - travel - havana club - alcohol - russia - russian - commercial - Social Media - SMM - Online Video - Video - Online - Production - video production - Facebook - case - Case study

Services delivered: advertising, magazine ads, marketing campaign, business advertising, tv ads

Heineken UCL digital-campaign

Advertising - Beverage
Advertising - heineken - UCL - football - Sport - team - beer - alcohol - russia - russian - russian advertising - digital - interative - promo site - Website - site - Promo - Promotion - Competition - Case study - Video - video case

Services delivered: magazine ads, tv ads, marketing campaign, business advertising, advertising

You need something similar?

Post a project in minutes and we'll introduce you to the right agencies to help you build something ever more amazing.

Start similar project100% free, no obligation