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Branding for New Myanmar Coffee & Juice chain

August 2016
Branding for New Myanmar Coffee &  Juice chain
Description

Opportunity

A new chain of coffee shops needed a name and full brand identity to connect gourmet espresso to the Myanmar culture.

After the launch, the client needed a new brand identity for a juice bar chain that would be separate from the coffee shop but connected to the same brand family.

Solution

We created the name Espressonite and a logo that was grounded in traditional Myanmar dress while still modern and related to coffee.

For Juicetopia we created a “brand family” by designing a female version of the Espressonite logo and connecting it to juice.

Result

Sales are strong at Espressonite’s flagship store and at the newly opened “coffee truck”, and more outlets are coming soon.

The first Juicetopia location will open in the upcoming months.

Branding for New Myanmar Coffee & Juice chain

August 2016
Description

Opportunity

A new chain of coffee shops needed a name and full brand identity to connect gourmet espresso to the Myanmar culture.

After the launch, the client needed a new brand identity for a juice bar chain that would be separate from the coffee shop but connected to the same brand family.

Solution

We created the name Espressonite and a logo that was grounded in traditional Myanmar dress while still modern and related to coffee.

For Juicetopia we created a “brand family” by designing a female version of the Espressonite logo and connecting it to juice.

Result

Sales are strong at Espressonite’s flagship store and at the newly opened “coffee truck”, and more outlets are coming soon.

The first Juicetopia location will open in the upcoming months.

Work details
work
Client
Espressonite and Juicetopia
place
Location
Shan
business
Industry of the client
Food
people
Audience
B2B and B2C
public
Geographic scope
Regional
settings
Service provided
Branding
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