Branding for Espressonite and Juicetopia: 'Branding for New Myanmar Coffee & Juice chain'

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Learn more about this example of Branding

Industry of the client: Food
Service provided: Branding
Audience: B2B and B2C
Geographic scope: Regional
Tags: Branding (name, logo, tagline), branded applications (uniform, cups, rewards card, etc.), 3D renderings for store/truck layout, Websites, signage, menu design


A new chain of coffee shops needed a name and full brand identity to connect gourmet espresso to the Myanmar culture.

After the launch, the client needed a new brand identity for a juice bar chain that would be separate from the coffee shop but connected to the same brand family.


We created the name Espressonite and a logo that was grounded in traditional Myanmar dress while still modern and related to coffee.

For Juicetopia we created a “brand family” by designing a female version of the Espressonite logo and connecting it to juice.


Sales are strong at Espressonite’s flagship store and at the newly opened “coffee truck”, and more outlets are coming soon.

The first Juicetopia location will open in the upcoming months.

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