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Branding for Abarratos Delirio in Mexico City

February 2016
Description

Abarrotes Delirio balances street life and good food through its authentic and functional offer, conveying a lifestyle which is impulsed by a new gastronomical street culture and gourmet meals, but in a new pantry-ready format. Our objective was to communicate Abarrotes Delirio's philosophy, based on practicality, simplicity and on the organic provenance of their ingredients, through its identity and interior design, which in turn was developed by Habitación 116. The careful selection of the products on offer is depicted in the graphic style developed for the brand, where each element serves a specific purpose to complement this lifestyle. The contrast between the opposing concepts of a corner shop and a gourmet one is resolved through a neutral and pristine base that can cater for all forms and colours which are naturally present in the products, thus effectively communicating the concept of closeness, authenticity and selectiveness.

Branding for Abarratos Delirio in Mexico City

February 2016
Description

Abarrotes Delirio balances street life and good food through its authentic and functional offer, conveying a lifestyle which is impulsed by a new gastronomical street culture and gourmet meals, but in a new pantry-ready format. Our objective was to communicate Abarrotes Delirio's philosophy, based on practicality, simplicity and on the organic provenance of their ingredients, through its identity and interior design, which in turn was developed by Habitación 116. The careful selection of the products on offer is depicted in the graphic style developed for the brand, where each element serves a specific purpose to complement this lifestyle. The contrast between the opposing concepts of a corner shop and a gourmet one is resolved through a neutral and pristine base that can cater for all forms and colours which are naturally present in the products, thus effectively communicating the concept of closeness, authenticity and selectiveness.

Work details
work
Client
Abarrotes Delirio
place
Location
Monterrey
business
Industry of the client
Food
people
Audience
Business to Consumer
public
Geographic scope
Local
settings
Service provided
Branding
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