Branding for Abarrotes Delirio: 'Branding for Abarratos Delirio in Mexico City'

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Industry of the client: Food
Service provided: Branding
Audience: Business to Consumer
Geographic scope: Local
Tags: Design, Packaging, Branding

Abarrotes Delirio balances street life and good food through its authentic and functional offer, conveying a lifestyle which is impulsed by a new gastronomical street culture and gourmet meals, but in a new pantry-ready format. Our objective was to communicate Abarrotes Delirio's philosophy, based on practicality, simplicity and on the organic provenance of their ingredients, through its identity and interior design, which in turn was developed by Habitación 116. The careful selection of the products on offer is depicted in the graphic style developed for the brand, where each element serves a specific purpose to complement this lifestyle. The contrast between the opposing concepts of a corner shop and a gourmet one is resolved through a neutral and pristine base that can cater for all forms and colours which are naturally present in the products, thus effectively communicating the concept of closeness, authenticity and selectiveness.

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