Branding and Positioning of 37 Beer And Meat

June 2018
Branding and Positioning of 37 Beer And Meat
Branding and Positioning of 37 Beer And Meat
Branding and Positioning of 37 Beer And Meat
Branding and Positioning of 37 Beer And Meat
Description

37 Beer And Meat, previously known as  pub 37, had been well known for a long time as a pub that focused mainly on selling Premium quality international beer. 

The owners of the restaurant aimed to reposition and re target their business in the market as a renowned Steakhouse instead of just being known as a bar. They wanted to promote their new menu with the variety of Grill sets, appetizers, quality steaks and sausages.

With the right marketing strategy, and social media planning, Aragil was able to win the challenge. By being creative and flexible, taking risks and challenging its reputation, 37 Beer and Meat is now one of the best Steakhouses in the city.

Branding and Positioning of 37 Beer And Meat

June 2018
Branding & positioning
Digital strategy
online marketing strategy
social media activation and engagement
content creation
social content
Branding & positioning
Digital strategy
online marketing strategy
social media activation and engagement
content creation
social content
Description

37 Beer And Meat, previously known as  pub 37, had been well known for a long time as a pub that focused mainly on selling Premium quality international beer. 

The owners of the restaurant aimed to reposition and re target their business in the market as a renowned Steakhouse instead of just being known as a bar. They wanted to promote their new menu with the variety of Grill sets, appetizers, quality steaks and sausages.

With the right marketing strategy, and social media planning, Aragil was able to win the challenge. By being creative and flexible, taking risks and challenging its reputation, 37 Beer and Meat is now one of the best Steakhouses in the city.

Work details
work
Client
37 Beer And Meat
place
Location
Yerevan
business
Industry of the client
Restaurants
people
Audience
Business to Consumer
public
Geographic scope
Local
settings
Service provided
Digital Strategy, Branding, Content Marketing, Web Analytics Strategy, Graphic Design, Copywriting, Social Media, Media planning & buying, Advertising, Email Marketing
today
Collaboration period
From: February 2018Till: June 2018
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