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Borjeman

June 2016
Description

Communication problem:

Our challenge was the breathe character into bricks and mortar, before filling it with words, ideas, and a vision. If somehow all of that implied that Borjeman was, “your one-stop home centre”, all the better.

Communication solution: THE BIG IDEA “New homes bring new feelings”

We wrapped this new born name in a slogan – or poem to be more precise – and then set it off in the world to find new families to come stay within it. SLOGAN Phase 1: “When new items come to the home, a new feeling comes to the home”

Communication results: The brand essence and identity for Borjeman with an accompanying advertising campaign for its launch. Aside from those great results, the printed material we’d created for the project was the winner of the Simorgh Print Award 2015, gifted by Iran’s Ministry of Culture & Islamic Guidance for excellence in print.

Media and services: Name, slogan, logo, brand identity guidelines, branded collateral, 3D concept, 3D walk-though, ID items and website, Advertising campaign, Media Plan, Our door media

Borjeman

June 2016
Description

Communication problem:

Our challenge was the breathe character into bricks and mortar, before filling it with words, ideas, and a vision. If somehow all of that implied that Borjeman was, “your one-stop home centre”, all the better.

Communication solution: THE BIG IDEA “New homes bring new feelings”

We wrapped this new born name in a slogan – or poem to be more precise – and then set it off in the world to find new families to come stay within it. SLOGAN Phase 1: “When new items come to the home, a new feeling comes to the home”

Communication results: The brand essence and identity for Borjeman with an accompanying advertising campaign for its launch. Aside from those great results, the printed material we’d created for the project was the winner of the Simorgh Print Award 2015, gifted by Iran’s Ministry of Culture & Islamic Guidance for excellence in print.

Media and services: Name, slogan, logo, brand identity guidelines, branded collateral, 3D concept, 3D walk-though, ID items and website, Advertising campaign, Media Plan, Our door media

Work details
work
Client
BORJeMAN
place
Location
Tehran
business
Industry of the client
Construction
people
Audience
Business to Consumer
public
Geographic scope
Regional
settings
Service provided
Advertising
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Atlas Mall

Atlas Mall

June 2016
June 2016

Atlas Mall

Communication problem: Our challenge was to represent Atlas Mall as outstanding by reinforcing them as the standard bearer in the market of high-end retail space.

Communication solution: THE BIG IDEA “Iran’s A1 address”

Communication results: A multi-phased campaign that generates great interest both from the public and purchases of retail space which helped result in pre-sales of up to 70% – something few competitors have been able to achieve. On top of this, we established the foundations for the branding and communications used there after.

Media and services: TVC, airport LCDs, billboard advertising, lamppost advertising, newspaper advertising, magazines advertising, brand identity and slogan

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