Bitdefender

June 2016
Bitdefender
Description

Frontpage handles all strategic communication, press contact and PR in Denmark which includes investor relations, content marketing, case stories, press releases and content on website. Bitdefenders security and antivirus systems protects more than 400 million users on a daily basis and has for four consecutive years won gold at the independent reviewing organisations, AV-TEST and AV-Comparatives. Bitdefender is represented in more than 100 countries and works with some of the world’s biggest IT companies such as IBM and Virgin Media. Since Frontpage began working as a PR agency for Bitdefender in Denmark and with their branding and communication strategy, Bitdefender has received extensive media coverage and Bo Skeel, security evangelist from Bitdefender, has been established as a respected expert in Danish media. Even though it is a complicated area, Bitdefender’s knowledge about IT security and the threats of tomorrow also serves well as TV content. Hear more about our collaboration with Bitdefender – contact consultant Thomas Endelt Andersen + 45 50 70 53 34

Bitdefender

June 2016
Description

Frontpage handles all strategic communication, press contact and PR in Denmark which includes investor relations, content marketing, case stories, press releases and content on website. Bitdefenders security and antivirus systems protects more than 400 million users on a daily basis and has for four consecutive years won gold at the independent reviewing organisations, AV-TEST and AV-Comparatives. Bitdefender is represented in more than 100 countries and works with some of the world’s biggest IT companies such as IBM and Virgin Media. Since Frontpage began working as a PR agency for Bitdefender in Denmark and with their branding and communication strategy, Bitdefender has received extensive media coverage and Bo Skeel, security evangelist from Bitdefender, has been established as a respected expert in Danish media. Even though it is a complicated area, Bitdefender’s knowledge about IT security and the threats of tomorrow also serves well as TV content. Hear more about our collaboration with Bitdefender – contact consultant Thomas Endelt Andersen + 45 50 70 53 34

Work details
work
Client
Bitdefender
place
Location
København
business
Industry of the client
Software & Computer Services
people
Audience
B2B and B2C
public
Geographic scope
International
settings
Service provided
Public Relations
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Award winning case: Listing of microcap company

Award winning case: Listing of microcap company

June 2016
June 2016

Award winning case: Listing of microcap company

Award winning case: Listing of microcap company In November 2015, the Danish Public Relations Association awarded Frontpage the ‘PR Tiger’ in the category for ‘best strategy’ for helping the microcap IVISYS list on the Nasdaq First North stock exchange in Stockholm. This is step-by-step description of how Frontpage handled this particular case: Step 1: Helping industry media to understand the potential of the solutions provided by the company. This was done in order to ensure that broader business media would find the company relevant at a later stage.

Step 2: Ensuring coverage of the company in a widely read business daily, before breaking the news about the plans for the company to go public on an exchange.

Step 3: Breaking the listing plans in a leading business newspaper. Great effort was put into framing the story as a part of a broader theme, the lack of access to growth capital, discussed widely in the Danish business community.

Step 4: Keeping a high level of coverage during the issuance period. Since, the success of the listing was highly dependent on retail investors subscribing to the issuance of new shares prior to the listing, Frontpage made sure that journalists were aware of the ongoing process and how they could cover it.

Step 5: The first day of trading: If a share price plunges on the first day of trading, a listing of a company is deemed unsuccessful. In order to avoid this situation, Frontpage ensured coverage of the company supporting investors attention of the new investment opportunity available on the stock market.

During the process social media content were posted and boosted to relevant investor target groups. The content were both articles and videos from the business media and content produced by Frontpage.

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The 100th Anniversary for Women’s Right to Vote

The 100th Anniversary for Women’s Right to Vote

May 2016
May 2016

The 100th Anniversary for Women’s Right to Vote

We  won the tender for the 100 year celebration for Women’s equality and right to vote. The tender was given by the Danish Government and the Ministry for Children, Equality, Integration and Social Affairs.

The government wanted the celebration to actualize what equality, democracy and community participation means for the individual citizens.

We built the campaign from the bottom up with the development of the idea concept, planning, marketing and the execution of the celebration of the 100th anniversary of women’s right to vote and stand for election.

The celebration should reach the wide Danish population, not only being informative, but also involving. 

THE SOLUTION

The target group for the campaign was the whole Danish population. We could see that one message wouldn’t appeal equally well to all target groups through traditional communications channels, so we choose a pure digital strategy with influencers, ambassadors, social media, and word-of-mouth as the central tools for accomplishing the campaigns targets.

Our overall idea and concept was; 100 PEOPLE, 100 SPEECHES, 100 CHANNELS. Letting 100 selected Danes interpret the celebration, women’s equality, democracy and right to vote in a speech.

Musicians, actors, comedians, journalists, broadcasters and a wide range of CEO’s from interest groups participated. All the ambassadors had to activate their own and the interest group or company they represented channels. Giving the campaign visibility in places PR and advertising can’t reach through a traditional campaign and making it the largest and widest ambassador campaign ever made in Denmark.

The 100 speeches were individually published from April 20th until Constitution Day on June 5th through the campaign’s own web page together with a Facebook page that was created for the celebration.

Simultaneously, the 100 speakers published their own speeches through own channels and media, such as social media, online newsletters, web pages, trade media etc.

Common for the speakers’ channels were, that they were privately og company owned channels that we could not reach through traditional PR and advertising.

And here came the viral multiplier effect; the 100 speakers’ fans, followers and friends commented, shared, and spread the message about the many speeches which were also shared. The 100th anniversary celebration message was spread as ripples with a pure online, word-of-mouth effect that was seen and read by the Danes and gathered and used by the media.

Using the 100 very diverse famous influencers, we succeeded in spreading the same message in various ways to many different targets groups, young as old.

The celebration was further pushed through a giant PR effort for the celebration as a whole, and also the 100 influencers’ speeches to traditional and digital media (TV, radio etc.).

Furthermore, we developed activities to support the whole concept and celebration. We created a tailor-made children’s show with the Danish children’s entertainer, Sigurd Barret.

We organized a concert at the Distortion festival in Copenhagen, a Constitution Distortion, to reach out to the younger target group with the celebration’s message. The activity entailed a big DJ and artist line up where multiple of our speakers went on stage and gave their tribute to the Danish Constitutional Act.

The culmination of the whole concept was June 4th 2015, where we ended the campaign with a big celebration show broadcasted on Danish Public Television, DR, with attendance of the Danish Government, the Danish Prime Minister, the Royal Danish Family, and our 100 famous speakers. The show naturally also had equality, democracy, and community participation as central points of rotation. The show was sent prime time on the Constitution Day, precisely on the 100th anniversary for women’s right to vote and eligibility.

THE RESULTS

Data and campaign measurements are collected by Norstat and calculated by Mediabroker.

The campaign is an information campaign which overall aim was to create awareness of the 100th anniversary of Women’s right to vote in 2015.

We had an untraditional approach for spreading the message that was anchored in the native advertising mindset where the 100 ambassadors, their own digital channels, and the viral spreading from fans and followers worked as the primary channel.

The campaign was backed up by a strong PR strategy and involved activities with the ambassadors that beside their own viral effect, should influence traditional media with their speeches.

The campaign reached a total knowledge of:

· 65% of the Danish population, equivalent to 2,900,000 people.

People who can remember specific speeches:

· 20% => 900,000 (1 out of 5 Danes)

People who have seen the celebration show or part of it:

· 29% => 1,305,000 people

Danes who were aware of the Distortion campaign:

· 14% of the Copenhageners (postal codes 1000–2500) => 65,000 people

Attention around the children’s show:

· 6% of the families with children under the age of 11 states remembering the act of Sigurd Barret. That corresponds to 65,000 people

The spreading and the viral effect of the campaign activities are difficult to measure but we have measured the following in the first link (stated in numbers of people).

SoMe data

- Followers: 2,953,048

- Interaction: 30,784

- Video views: 375,964

- Blog mentions: 19

PR activities generated 88 articles that reached out to:

- Printed media: 5,722,700

- Web media: 23,003,565

- TV features: 481,000

- Radio features: 236,000 listeners

- Various features in TV, news and newsletters

Statements from the Danish Ministry for Gender Equality:

“The 100 speeches were innovative and engaged a number of different profiles that widely reached out, and it succeeded in finding them, get the speakers to participate with very good and personal contributions”

“Predominantly a very positive, fun and professional collaboration. We were in safe hands with Think PR”

“In an overall perspective, I think that the celebration was well-succeeded, and the occasion of putting equality on the agenda was utilized”

“I think that the 100 speeches were really good. It was a strong concept, and the planning and the execution of the speeches went really fine”

“Generally, the activities were super good. The 100 speeches made sure that the messages reached out widely and the execution proceeded supple and fine”

Public Relations (PR)
On tour wine tasting

On tour wine tasting

September 2017
September 2017

On tour wine tasting

An innovative and eye catching roadshow with a wine truck on tour in the Copenhagen area offering consumers tastings and sales of a wide range of Côte du Rhône wines in changing locations. This was the first time a wine truck was used in Denmark.

Public Relations (PR)
Event
Degiro: Launch in Denmark 2015

Degiro: Launch in Denmark 2015

June 2016
June 2016

Degiro: Launch in Denmark 2015

The online stock broker from Holland, Degiro, chose Frontpage as PR agency in Denmark when they launched their platform in the beginning of 2015 and created renewed price competition in the market which Danish private investors benefitted from. Degiro was founded in 2008 and is an online stock broker for both professional and private investors with the market’s lowest fees. In April 2014 Degiro started an ambitious European growth plan, and today Degiro is active in more than 10 European countries. The first task for Frontpage was to ensure a broad media coverage of the country’s new stockbroker to make the message reach the many private investors. Frontpage were in charge of press strategy, publishing press releases and had contact with multiple media. This resulted in a coverage of 55 articles in the days leading up to and after the launch of Degiro in Denmark and included all of Denmark’s national newspapers such as this article in Børsen and Jyllands-Posten as well as this feature in TV2 Finans. Subsequently Frontpage has been responsible for Degiro’s ongoing PR performance and publishing press releases e.g. in connection with investor relations communication. Hear more about our collaboration with Degiro – contact consultant Thomas Endelt Andersen on +45 50 70 53 34 or thomas.endelt@frontpage.dk.

Public Relations (PR)
Degiro: Launch in Denmark 2015

Degiro: Launch in Denmark 2015

June 2016
June 2016

Degiro: Launch in Denmark 2015

The online stock broker from Holland, Degiro, chose Frontpage as PR agency in Denmark when they launched their platform in the beginning of 2015 and created renewed price competition in the market which Danish private investors benefitted from. Degiro was founded in 2008 and is an online stock broker for both professional and private investors with the market’s lowest fees. In April 2014 Degiro started an ambitious European growth plan, and today Degiro is active in more than 10 European countries. The first task for Frontpage was to ensure a broad media coverage of the country’s new stockbroker to make the message reach the many private investors. Frontpage were in charge of press strategy, publishing press releases and had contact with multiple media. This resulted in a coverage of 55 articles in the days leading up to and after the launch of Degiro in Denmark and included all of Denmark’s national newspapers such as this article in Børsen and Jyllands-Posten as well as this feature in TV2 Finans. Subsequently Frontpage has been responsible for Degiro’s ongoing PR performance and publishing press releases e.g. in connection with investor relations communication. Hear more about our collaboration with Degiro – contact consultant Thomas Endelt Andersen on +45 50 70 53 34 or thomas.endelt@frontpage.dk.

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