Works made by other agencies
Check the latest works made by other agencies
On tour wine tastingSeptember 2017
On tour wine tasting
An innovative and eye catching roadshow with a wine truck on tour in the Copenhagen area offering consumers tastings and sales of a wide range of Côte du Rhône wines in changing locations. This was the first time a wine truck was used in Denmark.
Sales support through focussed PRMarch 2017
Sales support through focussed PR
Danish company Universal Robots is today recognized as a pioneer in lightweight robotics and human-robot collaboration. The help of Maisberger was enlisted when the company started out in early 2010. Its aim was to focus the attention of potential sales partners and end customers on the Universal Robots brand and the company's product: a small, flexible, lightweight robot that was new to German industry.
The relevant USPs also had to be made known in the trade and business press. Since then, Universal Robots has written a peerless success story. Throughout the whole of its exciting development, we have been the professional communication partner by its side, supporting and accompanying rapid growth, the challenges of the market and the need for successful lead generation.
Award winning case: Listing of microcap companyJune 2016
Award winning case: Listing of microcap company
Award winning case: Listing of microcap company In November 2015, the Danish Public Relations Association awarded Frontpage the ‘PR Tiger’ in the category for ‘best strategy’ for helping the microcap IVISYS list on the Nasdaq First North stock exchange in Stockholm. This is step-by-step description of how Frontpage handled this particular case: Step 1: Helping industry media to understand the potential of the solutions provided by the company. This was done in order to ensure that broader business media would find the company relevant at a later stage.
Step 2: Ensuring coverage of the company in a widely read business daily, before breaking the news about the plans for the company to go public on an exchange.
Step 3: Breaking the listing plans in a leading business newspaper. Great effort was put into framing the story as a part of a broader theme, the lack of access to growth capital, discussed widely in the Danish business community.
Step 4: Keeping a high level of coverage during the issuance period. Since, the success of the listing was highly dependent on retail investors subscribing to the issuance of new shares prior to the listing, Frontpage made sure that journalists were aware of the ongoing process and how they could cover it.
Step 5: The first day of trading: If a share price plunges on the first day of trading, a listing of a company is deemed unsuccessful. In order to avoid this situation, Frontpage ensured coverage of the company supporting investors attention of the new investment opportunity available on the stock market.
During the process social media content were posted and boosted to relevant investor target groups. The content were both articles and videos from the business media and content produced by Frontpage.
A relaxed approach to promote French gastronomySeptember 2017
A relaxed approach to promote French gastronomy
Celebrating the French aperitif by organizing a two day French market event in front of Torvehallerne (the most trendy food place in Denmark), followed by aperitif week in 35 restaurants and 20 special wine stores in Copenhagen and region. Make “Apéritif à la française” the biggest event in Denmark for French food & drink.
Ericsson IoT ReportJune 2016
Ericsson IoT Report
Ericsson Denmark and Frontpage together developed the idea of a Danish IoT Report in the winter of 2014. The final report, which investigates Danish businesses’ attitude and readiness towards IoT and how they should approach and benefit from it, came out in November 2015 and was met with substantial interest by media and organizations. The Report, which was the first of its kind in Denmark, was covered in more than 40 articles in both national and regional media across both print and online platforms, as well as on national TV news and social media. The report was done by Monitor Deloitte for Ericsson Denmark in cooperation with DI Digital (Danish ICT and Electronics Federation) and as this was the first of its kind in Denmark, it helped to position Ericsson as thought leader in the IoT and disruption agenda in Denmark. Reasons for its media success: This report was the first of its kind in Denmark and came at a time, when the IoT agenda and digitalisation of industry and society were getting increasing media coverage.
Top level, well-known Danish companies participated in the report and were willing to be interviewed in the survey. Some also act as a case in the media coverage of the report, taking interviews with journalists. We made sure to have both public and private companies as cases to appeal to all media.
Shaping every media pitch to fit the specific media.
All key journalists were offered interview with Ericsson Denmark, DI Digital and our 2 cases from the report.
Hear more about the IoT Report – please contact consultant Thomas Endelt Andersen + 45 50 70 53 34.
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