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BIOTRUE

January 2016
BIOTRUE
Description

Bausch+Lomb brand Biotrue wanted to find a creative way they could reach a wider audience in Singapore with the launch of their groundbreaking new product ONEday lenses.

Working in collaboration with our partner Brand Courage, we developed a video content campaign that was amplified through KOL and influencer amplification in combination with online, out of home, tv and radio.

BIOTRUE

January 2016
Description

Bausch+Lomb brand Biotrue wanted to find a creative way they could reach a wider audience in Singapore with the launch of their groundbreaking new product ONEday lenses.

Working in collaboration with our partner Brand Courage, we developed a video content campaign that was amplified through KOL and influencer amplification in combination with online, out of home, tv and radio.

Work details
work
Client
Bausch+Lomb
place
Location
Shanghai
business
Industry of the client
Pharmaceuticals & Biotech
people
Audience
Business to Consumer
public
Geographic scope
International
settings
Service provided
Social Media
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