Works made by other agencies
Check the latest works made by other agencies
Little AmsterdamAugust 2016
Таsk. To tell to a digital-audience about Amstel Premium Pilsener beer and increase the demand of the product.
Little Amsterdam is a project connecting digital and HoReCa spheres. In order to make this connection, Red Keds creative agency used RFID technology and social media. A Facebook group was launched, RFID terminals were placed in partner bars and agreements were made to provide free beer to project participants.
Little Amsterdam is a virtual town on Facebook. Any office worker who had a smart card for a business center could become a resident of the city. All they needed to do was go to the nearest bar with a "Little Amsterdam" terminal and register with their card. The registration, every visit to a bar, the group activity in Facebook, the participation in contests and surveys, and inviting friends allowed the user to get virtual guilders. This money could be exchanged for free Amstel Premium Pilsener beer.
Little Amsterdam allowed us to count the number of people who went to a bar and had an Amstel Premium Pilsener beer.
100 лошадок, мягко говоряNovember 2014
100 лошадок, мягко говоря
The campaign 100 лошадок, мягко говоря is a МягковProduct: Водка "Мягков" advert, born from the union between APCO Moscow (based at Тверской район, Russian Federation) and JSC «Synergy» in 2007. This campaign is known in the marketing & communication market for Print, Commercials Archive, Vodka, Мягков Adverts.
Scholz & Friends Moscow, based at район Крылатское, Russian Federation has been asked to develop BOX-ON-BOX for their brand Fondberg & Co.Product: Santa Helena Wine in 2008. This customer case is known in the marketing & communication market for Print, Commercials Archive, Wine, Champagne, Co. Adverts, Fondberg.
Взяли кубок, мягко говоряNovember 2014
Взяли кубок, мягко говоря
The campaign Взяли кубок, мягко говоря is a МягковProduct: Водка "Мягков" advert, born from the union between APCO Moscow (based at Тверской район, Russian Federation) and JSC «Synergy» in 2007. This campaign is known in the marketing & communication market for Print, Commercials Archive, Vodka, Мягков Adverts.
Interactive reality show ‘Hitchhiking to Havana’August 2016
Interactive reality show ‘Hitchhiking to Havana’
Our task was to announce the release of the film "7 days in Havana" in social media and gain a following for the Havana Club Russia Facebook page.
Havana Club is a real Cuban rum. Rum from a country of pure emotions, а country where people can be happy and free. Without money and without shoes. This special view of the world, the spirit of freedom, of finding your own way — this spirit can best be expressed by Hitchhikers!
We decided to launch an online reality show on Facebook, "The Hitchhiker's Guide to Havana!" A show about six people who leave everything to go to Cuba.
Three teams traveled from Moscow to Cuba, hitchhiking, filming each day with a video camera. Each of the three teams had their own, individual route. Arriving at checkpoints, teams carried out assignments related to Havana Club rum, the film, and additional tasks from users. The victory went to the team could tell the most interesting story and could get the most likes on Facebook.
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