Works made by other agencies
Check the latest works made by other agencies
Sales support through focussed PRMarch 2017
Sales support through focussed PR
Danish company Universal Robots is today recognized as a pioneer in lightweight robotics and human-robot collaboration. The help of Maisberger was enlisted when the company started out in early 2010. Its aim was to focus the attention of potential sales partners and end customers on the Universal Robots brand and the company's product: a small, flexible, lightweight robot that was new to German industry.
The relevant USPs also had to be made known in the trade and business press. Since then, Universal Robots has written a peerless success story. Throughout the whole of its exciting development, we have been the professional communication partner by its side, supporting and accompanying rapid growth, the challenges of the market and the need for successful lead generation.
Ericsson IoT ReportJune 2016
Ericsson IoT Report
Ericsson Denmark and Frontpage together developed the idea of a Danish IoT Report in the winter of 2014. The final report, which investigates Danish businesses’ attitude and readiness towards IoT and how they should approach and benefit from it, came out in November 2015 and was met with substantial interest by media and organizations. The Report, which was the first of its kind in Denmark, was covered in more than 40 articles in both national and regional media across both print and online platforms, as well as on national TV news and social media. The report was done by Monitor Deloitte for Ericsson Denmark in cooperation with DI Digital (Danish ICT and Electronics Federation) and as this was the first of its kind in Denmark, it helped to position Ericsson as thought leader in the IoT and disruption agenda in Denmark. Reasons for its media success: This report was the first of its kind in Denmark and came at a time, when the IoT agenda and digitalisation of industry and society were getting increasing media coverage.
Top level, well-known Danish companies participated in the report and were willing to be interviewed in the survey. Some also act as a case in the media coverage of the report, taking interviews with journalists. We made sure to have both public and private companies as cases to appeal to all media.
Shaping every media pitch to fit the specific media.
All key journalists were offered interview with Ericsson Denmark, DI Digital and our 2 cases from the report.
Hear more about the IoT Report – please contact consultant Thomas Endelt Andersen + 45 50 70 53 34.
A relaxed approach to promote French gastronomySeptember 2017
A relaxed approach to promote French gastronomy
Celebrating the French aperitif by organizing a two day French market event in front of Torvehallerne (the most trendy food place in Denmark), followed by aperitif week in 35 restaurants and 20 special wine stores in Copenhagen and region. Make “Apéritif à la française” the biggest event in Denmark for French food & drink.
Frontpage handles all strategic communication, press contact and PR in Denmark which includes investor relations, content marketing, case stories, press releases and content on website. Bitdefenders security and antivirus systems protects more than 400 million users on a daily basis and has for four consecutive years won gold at the independent reviewing organisations, AV-TEST and AV-Comparatives. Bitdefender is represented in more than 100 countries and works with some of the world’s biggest IT companies such as IBM and Virgin Media. Since Frontpage began working as a PR agency for Bitdefender in Denmark and with their branding and communication strategy, Bitdefender has received extensive media coverage and Bo Skeel, security evangelist from Bitdefender, has been established as a respected expert in Danish media. Even though it is a complicated area, Bitdefender’s knowledge about IT security and the threats of tomorrow also serves well as TV content. Hear more about our collaboration with Bitdefender – contact consultant Thomas Endelt Andersen + 45 50 70 53 34
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