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A Field Untilled (Pole nepakhanoe) social experimeAugust 2016
A Field Untilled (Pole nepakhanoe) social experime
Task: advertise new budget Supra SmartPad tablets to a new target demographic ranging from children to the elderly
Concept: Making today's technology accessible where it's impossible.
Implementation: Offer two generations - the young and the elderly - to exchange their knowledge with each other: the older would share their farming and homestead expertise while the younger would teach them computer skills using Supra tablets. We launched our experiment by taking a trip to a back country village. Elderly villagers taught the young participants of our project the skill of goat milking, and in turn got lessons on using Instagram and Skype.
Results: our field trip showed that grandmas fear no youngsters nor technology. We posted a video report of the experiment on the project website, nepahanoepole.smartpad.ru/ , where we also invite new volunteers looking for some know-how sharing to participate in our next outing.
We consider this project a social experiment because we believe that it can make a real difference - we invite people to communicate, learn and help one another using technology as a tool.
APCO Moscow, based at Тверской район, Russian Federation has been asked by Mars, Incorporated to develop SQUIRRELS for their brand SnickersProduct: Snickers Chocolate Bar in 2008. This customer case is known in the marketing & communication market for Print, Commercials Archive, Bars, Snickers Adverts.
The campaign Girl is a JacobsProduct: Jacobs Coffee advert, born from the union between OMD Russia (based at Войковский район, Russian Federation) and Kraft Foods Inc. in 2009. This customer case is known in the marketing & communication market for Print, Commercials Archive, Coffee, Tea, Breakfast Drinks, Jacobs Adverts.
WRONG JOBSNovember 2014
JTT AG, based at Тверской район, Russian Federation has been asked to develop WRONG JOBS for their brand Monster.comProduct: Job Search Website in 2008. This customer case is known in the marketing & communication market for Commercials Archive, DM, Recruiting, Monster.com Adverts.
APCO Moscow, based at Тверской район, Russian Federation has been asked by William Wrigley Jr. Company to develop ROMEO for their brand EclipseProduct: Eclipse Chewing Gum in 2008. This campaign is known in the marketing & communication market for Print, Commercials Archive, Chewing-Gum, Eclipse Adverts.
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