BE ALERT BE SAFE EXPERIMENTNovember 2014
ClientPublikaProduct: Public Awareness
Industry of the clientBanking & Financials
Works made by other agencies
Check the latest works made by other agencies
Upside down and mirrored posterNovember 2014
Upside down and mirrored poster
Michel Mour, based at городской округ Томск, Russian Federation has been asked to develop Upside down and mirrored poster for their brand Copenhagen SkateparkProduct: Copenhagen Skatepark in 2013. This customer case is known in the marketing & communication market for Commercials Archive, Outdoor, Recreation, Leisure, Leisure Parks, Copenhagen Skatepark Adverts.
The campaign Surfer is a SamsungProduct: Samsung NV100 Camera advert, born from the union between Cheil Communications (based at Тверской район, Russian Federation) and Samsung Group in 2009. This customer case is known in the marketing & communication market for Commercials Archive, Online, Samsung Adverts, Photo, Video Cameras, Accessories.
A Field Untilled (Pole nepakhanoe) social experimeAugust 2016
A Field Untilled (Pole nepakhanoe) social experime
Task: advertise new budget Supra SmartPad tablets to a new target demographic ranging from children to the elderly
Concept: Making today's technology accessible where it's impossible.
Implementation: Offer two generations - the young and the elderly - to exchange their knowledge with each other: the older would share their farming and homestead expertise while the younger would teach them computer skills using Supra tablets. We launched our experiment by taking a trip to a back country village. Elderly villagers taught the young participants of our project the skill of goat milking, and in turn got lessons on using Instagram and Skype.
Results: our field trip showed that grandmas fear no youngsters nor technology. We posted a video report of the experiment on the project website, nepahanoepole.smartpad.ru/ , where we also invite new volunteers looking for some know-how sharing to participate in our next outing.
We consider this project a social experiment because we believe that it can make a real difference - we invite people to communicate, learn and help one another using technology as a tool.
Land RoverNovember 2014
APCO Moscow, based at Тверской район, Russian Federation has been asked to develop Land Rover for their brand Choise.ruProduct: Choise.ru in 2008. This customer case is known in the marketing & communication market for Print, Commercials Archive, Automotive products, services and accessories, Choise.ru Adverts.
The campaign Японочка is a BeelineProduct: Mms advert, born from the union between APCO Moscow (based at Тверской район, Russian Federation) and VimpelCom in 2007. This customer case is known in the marketing & communication market for Print, Commercials Archive, Mobile Communications, Beeline Adverts.
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