Works made by other agencies
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Little AmsterdamAugust 2016
Таsk. To tell to a digital-audience about Amstel Premium Pilsener beer and increase the demand of the product.
Little Amsterdam is a project connecting digital and HoReCa spheres. In order to make this connection, Red Keds creative agency used RFID technology and social media. A Facebook group was launched, RFID terminals were placed in partner bars and agreements were made to provide free beer to project participants.
Little Amsterdam is a virtual town on Facebook. Any office worker who had a smart card for a business center could become a resident of the city. All they needed to do was go to the nearest bar with a "Little Amsterdam" terminal and register with their card. The registration, every visit to a bar, the group activity in Facebook, the participation in contests and surveys, and inviting friends allowed the user to get virtual guilders. This money could be exchanged for free Amstel Premium Pilsener beer.
Little Amsterdam allowed us to count the number of people who went to a bar and had an Amstel Premium Pilsener beer.
Insolent Urinal, 3November 2014
Insolent Urinal, 3
The campaign Insolent Urinal, 3 is a ProstamolProduct: Prostamol UnoAgency: Dentsu-Smart, MoscowCountry: RussiaCategory: Health & Pharmaceutical advert, born from the union between Wunderman Moscow (based at Пресненский район, Russian Federation) and The Menarini Group in 2013. This campaign is known in the marketing & communication market for Print, Commercials Archive, Health, Pharmaceutical, Pharmaceutical Products, Prostamol Adverts.
THE AUDIOGUIDE PROJECT [image]November 2014
THE AUDIOGUIDE PROJECT [image]
Y&R Moscow, based at Пресненский район, Russian Federation has been asked to develop THE AUDIOGUIDE PROJECT [image] for their brand TOCHKA GProduct: THE MOSCOW MUSEUM OF EROTIC ART in 2013. This campaign is known in the marketing & communication market for Commercials Archive, Case study, Museums, Libraries, Media, Arts and Entertainment, TOCHKA G Adverts.
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