Industry of the clientFood
AudienceBusiness to Consumer
Works made by other agencies
Check the latest works made by other agencies
Leitíssimo - milk produced by grazing cattleJuly 2016
Leitíssimo - milk produced by grazing cattle
Leitíssimo is a brand of milk produced by cows from a single herd that roam free on pasture, are free of tuberculosis and brucellosis and are not injected with hormones. The milk production process is sustainable and the milk is bottled at the farm, near the city of Jaborandi in southwest Bahia. It is the largest pasture-based dairy herd in Brazil.
During strategy and positioning development, the “premium” factor was dealt with factually, anchored in a sensitive and human reality that reflects the company’s day-to-day activities. We achieved this by focusing on simplicity, using the Portuguese word for milk (Leite) and combining it with the superlative suffix “íssimo”, reflecting what is effectively a unique, superlative milk. The brand and packaging design were developed to produce an emotional and visual contrast at both the point of sale and in consumers’ refrigerators.
Foie Gras Branding & Graphic DesignFebruary 2018
Foie Gras Branding & Graphic Design
Foie gras has always been Catherine Klein's guilty pleasure: her alsatian origines, here passion for South-Western France and here taste for fine food were as many reasons for her enjoy this typically French product and to share it with her friends. Following here expatriated husband in Rio, she fell in love with the city and decided to stay.
Her hobby then became her job: she created the first Carioca Foie Gras, first called "Catherine en Famille", for he son had joined her to develop her business.
She asked Cheeeeese! to work on the naming, to create a visual identiity and the product packaging: Madame Foie Gras Ipanema was bornè
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